About Alan Moore

Alan Moore

Alan Moore is the Co-author of Communities Dominate Brands. Business and Marketing Challenges for the 21st Century.

And the founder of the Engagement Communication Consultancy SMLXL.

Alan is the originator of the term, philosophy and principles of Engagement Marketing and Communications. As a well known writer, thinker and public speaker Alan has addressed, radio, television, and conference audiences globally. Reviews of his book and his articles have been published many respected magazines, journals and newspapers.

His unique experience enables him to provide insight and inspiration on this evolving world of media, culture, communication and commerce. Alan enables companies to develop strategies for how business can prepare themselves for the challenges and opportunities presented by new technologies and the changing media environment. For example, he is recognised as having significant influence on how Nokia has evolved and developed its marketing communication strategies.

He is an executive director of Mass Niche Media, a board director of the Social Marketing Intelligence Company Xtract (http://xtract.com) and sits on the advisory board of the IPR and patent company CVON. He teaches mobile commerce and communications at the Oxford University for Continuing Education.