Mobile changes the rules by how we can market goods, products and services

Tomi Ahonen will tell you that in many many countries mobile penetration rates are 100%+, 120%+ and even 150%+, yet when it comes to discussions around, “Social Media”, mobile gets scant look in, in reality. Yet even in the UK millions cannot get access to our online world depriving them of a vital source of knowledge and information and a means of making their way in the world (just ask Martha Lane Fox), whilst simultaneously places such as Africa  are being re-defined by mobile technologies, services and capability.

Around the world from the most basic SMS services, to the most sophisticated concepts requiring smart phones and converged media platforms/technologies, companies and people are transforming our society.

Last week Peggy Anne-Salz of MSearch Groove – interviewed me on what I thought were some of the key issues that companies need to address to get, as Baloo would say, “with the beat”.

So thank you Peggy, I very much enjoyed our conversation that I hope your listeners will also benefit from.

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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Engagement Marketing, Engagement Mobile, Marketing, Mobile, No straight lines, Podcasts, Strategy, Trends

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