Online seminar with Gerd Leonhard and Alan Moore

Thriving commercially in social media and the networked society: An interactive seminar with Gerd Leonhard and Alan Moore

On March 1st Gerd and I will be running an interactive online seminar. (more information here) We felt our combined capability and insight would add value to such a session.

This interactive seminar run by Gerd Leonhard and Alan Moore is based upon their combined and extensive experience of working with many companies in helping them make the transition from a linear mass media model to a networked one. They will provide via case histories, practical guidance of how to thrive commercially in the networked society.

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Here is some context…

Our world of business, media, and communications is evolving from the straight-lines of an industrial era to the more complex and networked world that mimics nature. This interactive networked world isn’t about vertical silos, traditional notions of product and service creation, mass-production and mass media and marketing. It is about the massive flows of people, who are connecting, collaborating, organising and creating in a manner that has nothing to do with a linear approach too much at all.

The benefits of designing the smart organisation, coupled with the smart business model – purpose built for the needs of 21st Century culture and commerce gets us to ask these types of questions:

1. How does a company decrease the cost to build a car 100 fold whilst also halving the time in development?
2. How does a company perfectly match supply and demand?
3. How does a company use its employees to achieve business and commercial success greater than a $billion ad campaign?
4. How does a fashion retailer make €83m from mobile phone sales?
5. How does a company achieve a 29%+ response rate to its marketing with the subsequent uplift in sales?
6. How does a company spend $60,000 and get a $45m return?
7. How does a hybrid business model of [1] Freemium [2] Subscription [3] micropayment work to generate significant revenues?

Because we are still faced with the same challenges:

1. How do we find our customers
2. How do we make our customers sticky
3. How can we increase trade with our customers
4. Serve those customers whilst at the same time, reducing the cost to serve?
5. And finally how to just get stuff done

Chinwag are also kindly supporting us – so a big thanks to you guys

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Posted in: Alan Moore Speaking

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