The story of txtEagle and the networked organisation

We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan’s personal fascination is the African continent he talks about how Mpesa and SMS Media are transforming society. 30% of Rawandians pay for their electricity by the mobile device, and many more water pumps can be bought as they can be bought via the mobile. And he then goes onto talk about his compamy txtEagle.

This of course is something that Tomi Ahonen has discussed for many years @ Communities Dominate Brands.

For me also there is a connection in Nathans work and that of Local Motors and also Company Command where the business, organisational and marketing process is designed from a participatory networked context vs an linear industrial context.

Read The Glittering Allure of the Mobile Society (download here)

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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized

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