90:10 a company purpose built for the networked society

My good friend David Cushman has co-founded 90:10 a company that understands that its people connecting to people which truly powers business in the networked society.

I wonder whether, social media is a term invented by advertisers who are trying to get close to the networked society? People are not a media, people are people, and they form connections, groups, associations and communities. At the absolute level some think that is a nation state, though I suggest there is level higher than that and that is humanity. Something I know is very close to David’s heart and MO.

DC writes

Today I can finally announce I’ve embarked on a new journey – as Managing Director and co-founder of a new business: 90:10. It’s a journey that emphasises a meme close observers will have seen emerging in my work for quite some time (it’s described in my Communities of Purpose paper written in March 08). That is, that in order to truly benefit from the power of the network we must think less about media (social or otherwise) and more about how and why people organise to get things done. 90:10 takes that to its logical business-oriented change-empowering conclusion. 90:10 is aimed at enabling efficiency, innovation and transformation through social technologies.

‘A business that operates without a comment box, operates broken’.

Is David’s shorthand of how all businesses and organisations must function and operate in the networked society.

So, if you need some real goodness in your company why not give the 90:10 a call – besides they are lovely people.

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