Figaro Social communications conference

October 1st, 2009

Social social everywhere, but why?

The Figaro Social Media conference looks like its going to be a good event, as it blends some interesting topics and issues together. Both commercial and non-commercial. The challenges of understanding how to conduct successful communications in the networked society, which is underpinned by the social relations between people – not companies is of pressing imperative.

There are some great speakers of particular interest to me are:

Anna Rafferty – Managing Director, Penguin Digital: The Importance of Listening

Dorothea Arndt – Head of New Media, British Red Cross: Creating conversations and driving engagement with your brand through social media

Euan Semple – Thought Leader: What’s the point of social media?

Euans’ message is particularly apposite:

The trouble with “the next big thing” is that everyone thinks it’s big, and everyone thinks it is a thing. Social media is neither. What it is a different way of relating to one another adopted by individuals, whether they represent organisations or not, and carried out between individuals. It is low key, direct, and personal – the antithesis of mass media, interruption marketing. And yet can be very powerful.
How can you avoid being yet another “newbie” rushing in and getting it all wrong? How can you work out what to do, where, and why, in such a way as to make the most of your time and energy?

The event takes place @ the Cavendish Conference Centre on the 03.11.2009

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