Monitoring the social flows of communication data

September 17th, 2009

With the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, track trends, engage with consumers and monitor the effects of their interventions is a highly competitive and fast-moving industry.

MSM 09 will bring together global Social Media Monitoring experts, suppliers, PR & marketing professionals for a one-day conference in London on 17th November 2009.The first event of its kind in Europe, MSM 09 offers attendees a series of high-value talks, panel sessions and demo’s, featuring some of the worlds leading social media monitoring companies.

# Social Media Monitoring: The state of the Industry – Past, Present and Future.

# Sentiment Analysis: Automation vs Human Intervention.

# Influence: Knowing Who Matters Most & Why.

# Real-time Monitoring: The Best Tools for Getting Instant Results.

# Case studies & Experiences from Leading Brands and Campaigns.

# The Truth About Data: Sources, Selection and Limitations.

# Monitoring Technology: The latest Tools & Techniques.

In fact the initial speaker line up looks like this, so I am honoured to be amongst such good company

* Marshall Manson – Director for Digital Strategy, Edelman UK

* Neville Hobson- blogger and podcaster, The Hobson & Holtz Report

* Alan Moore – Author, Communities Dominate Brands, Social Media Marketing

* Giles Palmer – CEO, BrandWatch

* Paul Alexander – CEO, Beyond Analysis

* David Cushman – Director of Social Media, Brando Social

* Amelia Torode – Director of Strategy and Innovation, VCCP

And if you want to have a trough around on smlxl sniffing out the data trail you could start here and there are some whitepapers here and a book to buy here

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