I work with the Think Tank Freedom Lab in Amsterdam, and I have had a fruitful relationship with The FreedomLab boys since 1995. This film is something they created from a two hour conversation about my next project, and what I see as some real and pressing issues for businesses and brands. Usually these films are not released into the public realm, but Arjan and Jorgen agreed to allow my to share this. So thank you Freedom Lab.
I argue that we are now living in what many people now call the Networked Society, where we are creating, collaborating, in ways that defy the logic of our industrial era. Therefore we need to embrace the thinking of a No Straight Line World – something that I expanded upon at Reboot Britain, and will do so in our upcoming workshops and courses.