The glittering allure of the mobile society

Image: Scott Beale @ laughingsquid.com

In February of this year I found myself on a cold and rainy day in Evian, at the behest of Microsoft at an international summit for CIO’s to give the final keynote presentation.

As a consequence of that presentation Microsoft in the US asked me if I would write a paper on the future of the mobile society. This is paper is the result of that endeavor, and so I thank Microsoft for giving me the opportunity to research, think and write on this topic. It has been immensely stimulating for me.

In terms of Social Advertising Intelligence, there is a great deal of information that provides context and background. For all those interested in how data is going to transform marketing, I would suggest that it has also a great deal of relevance. Click on the link to download document paper

The glittering allure of the mobile society

Briefly, I write

When it comes to mobile telecommunications, it is often said that what works in one country, does not work in another. I wholeheartedly refute that argument. Human beings are more alike than we care to admit. We are programmed to be a “we species”—a social networking species with an innate need to connect and communicate. I often muse on the reason why SMS is ubiquitous as a communication mechanism. It is because we as a species do, in fact, constantly communicate via short messages, a behaviour that we learnt millennia ago.

That is why we are inevitably moving towards the Mobile Society, where our mobile devices become the remote control for our daily lives. Because any technology that allows us to better connect, communicate, share knowledge and information, and get stuff done will be widely adopted.

The Mobile Society is completely different to the industrial society. It requires a new logic and a new way of thinking of how to create business, civil governance, health care, and education.

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