This is the last Bandcamp Friday of 2021
In March 2020, Band camp launched a promotion in which it would forgo taking a share of income from artist sales made on its platform, providing additional support to performers whose opportunities are suddenly limited due to the coronavirus pandemic. The arrangement turned into a monthly event, as Bandcamp Fridays encouraged fans to continue supporting by purchasing audio tracks and merchandise for the past two years.
Bandcamp has pledged to continue through 2021 and dutifully deactivated their cut on the first Friday of each month. The only question left is, what happens next? The note on Bandcamp Friday that remains for 2021 is no longer included on the blog post announcing the promotion, and no one has informed clients or creators of the plan for 2022.
We have vaccines, and the shows are replaying, but the pandemic isn’t quite over yet, and I know I’ve gotten used to having a day where I can tell myself it’s okay to buy one or two more albums because it’s just the right thing to do. It has also prompted artists to tell their fans about Bandcamp as an alternative to streaming on Spotify or other music services that have fancy year-end graphics but don’t share as much money with the people who make it. that you’re listening to.
At the Bandcamp Fridays launch, co-founder and CEO Ethan Diamond said, “For many artists, a single day of boosted sales can be the difference between being able to pay rent or not. Bandcamp says more than 800,000 fans participated, paying artists and labels over $ 61 million over the 15 days. It says that on average 93% of your money goes to artists and labels when the promotion is active and, again, on average, 82% when it isn’t, so there are still plenty of reasons to show some appreciation with a purchase.
But at least for a few more hours (until midnight PT on December 4th), yes, it’s Bandcamp Friday.