Spanish LaLiga Football League Partners with Globant to Support New Web3 and Metaverse Initiatives
Laliga, the premier football league organization in Spain, has announced a partnership with Globant, an Argentinian software giant, to bring Web3 and metaverse experiences to its fans. The partnership will combine Globant’s technology resources with Laliga’s technology division to create products to expand the organization’s reach in the digital realm.
Laliga enlists help from Globant to build its metaverse stack
Major sports organizations are moving closer to the digital world to reach new fans and offer new interaction possibilities to their users. Laliga, the premier football league organization in Spain, recently announced a partnership that will serve to expand the company’s digital reach. The organization has partnered with Globant, a Buenos Aires-based software giant, to create metaverse and Web3 experiences for current fans and new users.
These new additions would complement the current digital offering of LaLiga’s technology division, which currently includes fantasy games, web design and development, and other areas. The press release describing the agreement hints at the possible development of games using these new technologies. However, no concrete product was announced directly as a result of the partnership.
Oscar Mayo, Executive Director of Laliga, said:
LaLiga Tech was created to help sports and entertainment accelerate their digital transformation, and the surge in demand we’ve seen shows that this remains a key priority for the industry. Our partnership with Globant will allow us to continue this growth globally while creating the most immersive and valuable technologies for our customers.
LaLiga Metaverse Movements
Laliga is one of the sports league organizations that has made several moves to digitize part of its operations. This month, the company partnered with Ethereum-based metaverse platform Decentraland to offer licensed IP experiences in one of the plots available in its metaverse. Similarly, the organization recently launched its own application, called MAS, which includes blockchain technology to protect the identity of its fans.
Additionally, the company has entered the traditional game asset market, offering licensed products in Mojang’s Minecraft block game. In the game, users will be able to buy a pack of skins to equip any character with shirts from the different teams present in the LaLiga roster.
LaLiga has also featured NFT-based projects before. In 2021, it partnered with Dapper Labs, creators of NBA Top Shots and Cryptokitties, to issue NFTs depicting the best moments in league history.
What do you think of the Laliga metaverse and the Web3 push? Tell us in the comments section below.
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