Alaska Airlines redirects sponsorship funds for Thorns, Timbers after investigation
PORTLAND, Ore. (KPTV) — Alaska Airlines has decided to redirect its sponsorship money from the Portland Thorns and Portland Timbers following the release of an investigative report into the Thorns organization this week.
On Oct. 3, former acting U.S. Attorney General Sally Yates released a lengthy report alleging sexual misconduct and improper handling of reports of abusive behavior within the Portland Thorns organization.
Alaska Airlines said in a statement on Sunday that it is redirecting its sponsorship funds for the Thorns and Portland Timbers this quarter to the National Women’s Soccer Players Association “Support the Players Emergency Trust” and to youth sports. of the Portland community. The airline said it made the decision after calls from the players’ association to support their emergency fund, listening to Portland’s fan community and talking to team managers.
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Alaska Airlines said it will continue conversations with players and the community to support meaningful change. He said he would reassess his sponsorship based on clear evidence of progress.
SEE ALSO: Portland sponsor Thorns reacts to NWSL investigation
Several companies have already ended their sponsorship of the Thorns and Timbers. These include Tillamook, Laurelwood Brewing, Union Wine Company and Directors Mortgage.
Alaska Airlines’ full statement can be found here:
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