AEW Announced as Title Sponsor for Grand Charity Gala

It has been announced that All Elite Wrestling and the Jacksonville Jaguars Foundation will serve as co-sponsors for this year’s KultureBall event. This comes as no surprise as AEW and KultureCity have had a working partnership since 2019 during the development of AEW’s first official pay-per-view, Double or Nothing.

As previously mentioned, the partnership was originally created by former Chief Branding Officer Brandi Rhodes. Despite leaving the company in early 2022, Tony Khan has made it clear that he is “very committed” to AEW’s integrated work with KultureCity, going so far as to say that the organization is the “backbone of AEW”.

KultureCity is recognized as the nation’s leading non-profit organization for sensory inclusion and acceptance of people with sensory disabilities such as PTSD, autism, dementia and stroke. Following Rhodes’ departure from AEW, Khan, Amanda Huber and Leva Bates became designated leaders for the partnership between the nonprofit and AEW.

Another AEW star, FTW Champion Ricky Starks, noted on a recent issue of SiriusXM’s Busted Open Radio that he jumped at the opportunity to help KultureCity implement helpful resources at the AEW live shows. The company is now enabling sensory spaces where fans who are stressed or overwhelmed can relax and hopefully return to the show at some point.

“This is very important to me,” Starks explained. “Actually, before pro wrestling, I was a gymnastics coach for a part-time job… Among them were some kids who actually had autism and other disabilities, so it’s really important to me to go out there and just do those things because I like to give back. It’s cool to make an impact on someone else’s life, you know. To them, I’m just a wrestler. But on the other hand, that person now has a memory and feels good.”

KultureBall 2022 is scheduled for Saturday, August 27 in Birmingham, Alabama. A full press release on the announcement is below:

All Elite Wrestling and the Jacksonville Jaguars Foundation
Become a title sponsor of KultureBall 2022

— KultureBall celebrates inclusion and acceptance for all —

June 28, 2022 – All Elite Wrestling (AEW) and the Jacksonville Jaguars Foundation announced that they will be the co-title sponsors of this year’s KultureBall, one of the world’s most prestigious charity galas for the invisible inclusion of people with disabilities.

The gala will be held on Saturday, August 27 in Birmingham, Alabama and is titled AEW/JacksonvilleJaguars Foundation KultureBall 2022.

KultureCity, the nation’s leading non-profit organization for sensory inclusion and acceptance of people with sensory needs and invisible disabilities, has hosted the annual KultureBall since 2014 as the premier disability charity event. Additionally, at this year’s KultureCity event, KultureCity will honor outstanding individuals and organizations for their work and contribution to the disability community with the KultureCity Human Highlight Awards.

“We are proud to have AEW and the Jacksonville Jaguars as co-title sponsors of KultureBall and to further deepen our relationship with these two great companies,” said Uma Srivastava, executive director of KultureCity. “As KultureCity continues to push the boundaries of sensory inclusion and the number of people with sensory needs and invisible disabilities grows every day, this event gains even greater relevance and exposure for businesses and guests worldwide.”

“On behalf of the Jaguars and AEW, it is an honor to support KultureBall and its example of live events across the country and around the world,” said Tony Khan, CEO of AEW and Chief Football Strategy Officer for the Jacksonville Jaguars. “We look forward to continuing our partnership with KultureCity and ensuring our events are sensory inclusive, acceptable and inclusive for all.”

Additional KultureBall sponsors include Red Rock Secured, JH Berry, Harmony Venture Labs, D/Tales, City of Birmingham, Steadpoint Insurance, Homewood Pharmacy, Yogibo, UPS Foundation, Greg and Diane Knight, RedKnot Resource Group, UAB Callahan Eye Hospital, Alabama Power, Don and Lisa Barden Charitable Giving Fund and Sharecare.

For those interested in attending or sponsoring, please visit

KultureCity is a leading non-profit organization known nationally for using its resources to revolutionize the community and effect change for people with sensory needs, not just those with autism. Since the program began, KultureCity has created over 1,000 sensory inclusive venues across 6 countries: these include special events such as the NFL Pro-Bowl, NFL Super Bowl and MLB All Star Weekend. KultureCity has received many awards for its efforts, including the 2017 NASCAR Betty Jane France Humanitarian Award and the 2018 Clio Sports Silver for Social Good in partnership with the Cleveland Cavaliers/Quicken Loans Arena. The Cleveland Cavaliers’ Quiet Space Sensory Room at Quicken Loans Arena was a finalist for the 2018 Stadium Business Award, KultureCity was recognized by Fast Company as one of the World’s Most Innovative Companies in 2019 and recently won the Industry Partner Award in The Stadium Business Design & Development award 2019

About AEW
Founded in 2019 by CEO, GM and Head of Creative Tony Khan, AEW is led by CM Punk, Jon Moxley, Thunder Rosa, Chris Jericho, Bryan Danielson, Claudio Castagnoli, Kenny Omega, The Young Bucks (Matt and Nick Jackson) and Adam Cole, Sting, FTR, Jungle Boy, Luchasaurus, Jade Cargill, Dr. Britt Baker, Scorpio Sky, Hangman Page, Sammy Guevara, Matt Hardy, Samoa Joe, Swerve Strickland, Miro, Lucha Bros., PAC, Darby Allin, Nyla Rose, Red Velvet, Ruby Soho, Toni Storm, Hikaru Shida, Athena, Malakai Black, Andrade El Idolo, Christian Cage, Eddie Kingston, Ethan Page, Orange Cassidy, Ricky Starks, Powerhouse Hobbs, Lance Archer, Keith Lee and many more. For the first time in many years, AEW offers an alternative to mainstream wrestling with a roster of world-class talent bringing new spirit, freshness and energy to the industry.

“AEW: Dynamite” airs every Wednesday from 8:00 p.m. to 10:00 p.m. ET on TBS and attracts the youngest wrestling audience on TV. The fight-forward show AEW: Rampage airs every Friday from 10:00 p.m. to 11:00 p.m. ET on TNT. AEW cross-platform content also includes AEW Dark and AEW Dark: Elevation, two weekly professional wrestling YouTube series, Being the Elite, a weekly behind-the-scenes YouTube series, and AEW Unrestricted, a weekly podcast series. For more information, visit;;;

The Jaguars Foundation and the Community Impact Department are committed to strengthening the community in Northeast Florida and beyond by providing economic opportunity and equal opportunity through programs that strengthen neighborhoods and develop youth into next-generation leaders and changemakers. The Jaguars’ Community Impact team focuses annually on three key strategic areas: neighborhood revitalization, youth development and NFL league-wide initiatives. The Jaguars and the Khan family have always been strong supporters of our Jacksonville community and since 2012 have donated $22 million to many charities through the Jacksonville Jaguars Foundation, including $1 million in 2021 to support Jacksonvilles revitalization historic Outeast district.

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