No Straight Lines – designing business success for the 21st Century

Introduction

Our world of business, media, and communications is evolving from the straight-lines of an industrial era to the more complex and networked world that mimics nature. This interactive networked world isn’t about vertical silos, traditional notions of product and service creation, mass-production and mass media and marketing. It is about the massive flows of people, who are connecting, collaborating, organising and creating in a manner that has nothing to do with a linear approach too much at all.

The benefits of designing the smart organisation, coupled with the smart business model – purpose built for the needs of 21st Century culture and commerce gets us to ask these types of questions:

  1. How does a company decrease the cost to build a car 100 fold whilst also halving the time in development?
  2. How does a company perfectly match supply and demand?
  3. How does a company use its employees to achieve business and commercial success greater than a $billion ad campaign?
  4. How does a fashion retailer make €83m from mobile phone sales?
  5. How does a company achieve a 29%+ response rate to its marketing with the subsequent uplift in sales?
  6. How does a company spend $60,000 and get a $45m return?
  7. How does a hybrid business model of [1] Freemium [2] Subscription [3] micropayment work to generate significant revenues?

Because we are still faced with the same challenges:

  1. How do we find our customers
  2. How do we make our customers sticky
  3. How can we increase trade with our customers
  4. Serve those customers whilst at the same time, reducing the cost to serve?
  5. And finally how to just get stuff done

What are the deliverables of No Straight Lines Products?

How do these products materially enable your organisation to be commercially more successful?

SMLXL Our Process finalProducts available for purchase

  1. Business models for the networked society
  2. Battle lessons for SME’s
  3. Mobile my remote control for life
  4. You’re data with destiny
  5. Post digital thinking – it’s not online or offline, its blended reality
  6. The networked organisation

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