Flow(s)

The principles and philosophy of living in a world of No Straight Lines.

The Economist Manuel Castells describes the modern world as a “space of flows” – flows of people, capital, information, technology, images, sounds and symbols. We need a new logic and common sense to describe this world. We need a new philosophy and framework. The philosophy is called Flow(s). Flow(s) provides a framework of how we relate to each other in time and space, how we find, use and create information, how we create wealth, how we communicate, and how we build more fluid and flexible organizations.

The purpose of this product is to explore and expand upon the 10 principals of Flow(s), in which we engage you in working through these 10 principals.

Component parts of the product are:

  • Facilitators will spend time developing your understanding and comprehension of Flow(s) and how these principals are applied to marketing and organizational situations and challenges.
  • Introductory session
  • Facilitated workshop as the 10 principals are examined
  • Introductory films – Each principal of Flow(s) carries a short film examining an aspect of that particular principal – interviews people talking abut their direct experiences.
  • Sessions recorded – A/v and Audio
  • Sessions blogged (bloggers?)
  • Online resource material
  • The Flow(s) wiki is an online resource containing, information in written, audio and audio-visual form that provides comprehensive in-depth information concerning Flow(s)

The Flow(s) product allows participants to answer these core questions:

  1. How does the language and framework of Flow affect you organization?
  2. What would it mean to adopt the principals of Flow?
  3. Designing outcomes with Flow

Duration:

2 days

Group Size:

Maximum 8 – 16 people

The Four No Straight Lines – Marketing & Communication Products

  1. Flow(s)
  2. No Straight-Line Media
  3. No Straight-Line Marketing
  4. Getting Stuff done in the world of No Straight Lines

What are the deliverables of No Straight Lines Products?

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