Post digital thinking, it’s not online or offline – its blended reality

The importance of connecting up the dots of communications and media and business

Below is a short presentation on the importance of moving beyond thinking about marketing, media and business as either digital or non digital if we truly want to compete in the networked society. Blended reality, means blended business models, means blended ways of creating meaningful customer experiences to power business success.

By joining up the dots we understand that we still connect locally – close physical bonds are experiences that we as humans so desperately need and yet we can also find fulfillment in co-creating further experiences across time and space via digital technologies. So we have multiple experiences in reality and virtuality; we will combine these two realms to augment and enhance our experiences.

Experience and communication – Its not online or offline – it is Blended Reality

View more documents from Alan Moore.

This workshop, is an introduction to blending digital with analogue, the virtual with the real for commercial advantage and business success. Whether you are a major brand, or a small business there is much learning from taking a blended reality approach to marketing and communication, to drive business success. This topic is central to how a company can survive in the networked economy because it is how we all today engage with the world around us.

Out with silos and in with blended thinking and doing.

Brief workshop outline:

1. An introduction to blended reality and why it has significant commercial implications for business

2. Learning from The Matrix and applying that knowledge to 2 global brands: Nokia, The CoCa Cola Company

3. Learning from an entrepreneurial blended business model

4. Group work – applying those lessons to your own current strategies and issues as a means to be able to start effectively deploying the knowledge acquired during the day


Who should be attending

Brands, Mobile, Investor, VC and Media organisations that have an intense need to revive their business strategies, to find new ways to meaningfully engage their audiences and in so doing build coherent roadmaps and initiatives to survive in our blended reality world.

Click here for workshop enquiry