The good the bad & the ugly

July 2nd, 2007 Posted in Culture, Economics, Engagement Marketing, Generation C, Networks, Social Networks | No Comments »

In a document that SMLXL put together a few years ago, we quoted our good friend Perry de Havilland who famously said

People will talk about you whether you like it or not. The good, the bad, and the ugly

This quote came to mind reading the FT’s How to work a rumour mill. As personal comment becomes more important to the fate of the product, a complex picture of how it works is emerging

FT Thursday June 28 2007

So Carphone Warhouse gets a tongue lashing by a very angry set of customers, whilst Masterfoods sees great sales driven through Word of Mouth Advocacy.

And of course the poster boy of communities dominating brands is Kryptonite, famously lampooned by Hugh McCleod in Destruction of a brand in six easy steps

The article talks about the upside and downsides of the power of the connected consumer. Interestingly a piece of research indicates that those that negatively advocate against brands will also postively advocate for brands. Yet, there is no mention of why that is.

These are called Alpha Users the most connected and connecting people in a social network. And they do all sorts of bad things to companies

On an otherwise quiet Friday afternoon in Guangzhou, a city in southern China, 500 shoppers gather outside a Gome electrical superstore in the downtown district. They arrive en masse at the designated time?June 16th at 4pm?that they had previously agreed online. Several hours later, they emerge clutching boxes, having secured 10-30% discounts on cameras, DVD players and flat-screen televisions. ?It was great,? says Fairy Zhang. ?We just bought an apartment and this way we can afford nice things for it.? The previous weekend, over 100 locals visited Meizhu Central, a well known furniture outlet, to haggle over the prices of kitchen cabinets and dining-room furniture.

Tuangou , or team buying, aims to drive unprecedented bargains by combining the reach of the internet with the power of the mob. It is spreading through China like wildfire. The practice originated in online chat-rooms but has quickly inspired several specialist websites, such as 51tuangou.com and teambuy.com Zhang Wei, who helped to set up teambuy less than six months ago, says the site has 10,000 registered members. The company plans to expand into Beijing and Shanghai.

Paul Marsden at the LSE believes that cutting negative advocacy can triple the amount of sales of a product. I wonder if US Airways are listening?

We devote quite a bit of out book to exlore the impacts of the connected community.

We live in a networked ecology, where the collective impact of connected groupd and individuals challenges the structure of markets and marketing.

And this effect will not stay within the confines of business and marketing.

More on Alpha Users

Review of the 7th Mass Media

July 2nd, 2007 Posted in 7th Mass Media, Convergence, Darwin, Engagement Marketing, Generation C, Media, Mobile, Networks, Social Networks, Trends, Web/Tech | 1 Comment »

Over at Smart Mobs, we have received a great review of the whitepaper on mobile as the 7th Mass Media

So thank you Howard Rheingold creator of Smart Mobs and Marius Chitosca Author of the post

The review reads

With a fluid and wisely ironic style, the mobile strategies expert Alan Moore shares with us a collection of personal opinions that link together towards supporting more strongly the Connected Age theory that he and Tomi T. Ahonen assembled in 2005 in Communities Dominate Brands.
Paraphrasing an analogy in Communities Dominate Brands, while the fixed Internet steamed ?the pulleys and the belts? of the Network Age?s engine, the private, always-on, and reachable mobile technology turned into the warp drive of modern communities in the Connected Age. Ferdinand Tonnies? organic and personal Gemeinschaft is presently pulled to the edge of deep critical metamorphosis by the always connected mobile technology that dissolves old distances and disparities between people, like space, time, race, and ethnicity, in order to re-blend once isolated individuals into smart mobs, homogenized around common interests. Sharing information via mobiles becomes the main tool for enlightening and empowering masses and for building a new meaning for their ?unity of will.? The phenomenon of ?connectedness? inverses the terms in the famous equation of “information equals power” by taking the information’s flow from the closed-doors monopolizing elites and pouring it into the veins and tissues of a young social body formed by the increasingly aware and active grassroots. The new economics and social dynamics in the digital era are based on sharing, not holding information.

Moving to the advertising sector, Alan thinks that the new mobile platform is the ground for far greater developments comparing to the traditional ad business of the classic media, due to the nature and expansion of the mobile technology that make the advertising messages more personal, thus more meaningful. This adds a new dimension to the viral and mouth-to-mouth marketing strategies, making them faster, more focused on appropriate customer audiences, and this way perhaps less expensive. The author mentions statistics, like 3 times more cell phones than TV sets worldwide, high rates of connectivity (like the 90% of the Korean teenagers being hooked into Cyworld) and qualitative examples of modern communication tools and mobile communities, like Cyworld, the iPhone, blyk, Admob, MyNuMo, Artist First, Moblog UK, to back up and illustrate his affirmations.

Very surprisingly, in the past and even now, some businesses weren?t and still aren?t aware of the mobile network?s potential. Alan confesses that, for many years, as a foreseeing prophet of the 7th Mass Media, he was ?the voice of the one who shouts in the desert? during business meetings. And that proved to be to the disadvantage of many corporate board audiences that should have listened and take action. Mobile is definitely a revolutionary technology, considered as the 7th mass media, and the expert?s recommendation is not to miss a technological revolution.

Wikipedia and media literacy

July 1st, 2007 Posted in Culture, Education, Engagement Marketing, Ethics, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »

At CDB we are huge fans of Henry Jenkins

And I think this recent piece is extremely insightful about wikipedia and media literacy

Wales’s analogy between Wikipedia and “Rock’n'Roll” suggests that the Wikipedia debate has also become emblematic of the divide separating the generation that grew up in a world where digital and mobile technologies are commonplace from their parents, teachers, and school administrators for whom many of these technologies still feel alien. As Jonathan Fanton, president of the John D. and Catherine T. MacArthur Foundation, wrote in an op-ed piece published on the eve of this conference

Jenkins quotes Jonathan Fanton

The real gap between tomorrow’s digital haves and have-nots will be a lag in competence and confidence in the fast-paced variegated digital universe building and breeding outside schoolhouse walls…. Today’s digital youth are in the process of creating a new kind of literacy; this evolving skill extends beyond the traditions of reading and writing into a community of expression and problem- solving that not only is changing their world but ours, too… In this new media age, the ability to negotiate and evaluate information online, to recognize manipulation and propaganda and to assimilate ethical values is becoming as basic to education as reading and writing.

Jenkins argues

According to a recent study from the Pew Center for Internet & American Life, more than half of all teens have generated media content and roughly a third of teens online have shared content they produced with others. In many cases, these teens are actively involved in what we are calling participatory cultures. A participatory culture is one where there are relatively low barriers to artistic expression and civic engagement, where there is strong support for creating and sharing what you create with others, where there is some kind of informal mentorship whereby what is known by the most experienced gets passed along to newbies and novices, where members feel that their contributions matter, where members feel some degree of social connection with each other at least to the degree to which they care what other people think about what they have created.

A growing body of scholarship suggests potential benefits of these emergent forms of participatory culture, including opportunities for peer-to-peer learning, a changed attitude towards intellectual property, the diversification of cultural expression, the development of skills valued in the modern workplace, and a more empowered conception of citizenship. Access to this participatory culture functions as a new form of the hidden curriculum, shaping which kids will succeed and which will be left behind as they enter schools and workplaces.

And Howard Rheingold describes them as technologies of cooperation and technologies of cooperation archive

Continue »

Mapping our digital universe

June 30th, 2007 Posted in 7th Mass Media, Advertising, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Newspapers, Participation, Trends | No Comments »

Its something that I have been thinking about quite a bit recently. What shape is our digital universe?

So here is John Naughton musing on that topic

But it isn’t just the age dimension that marks out Facebook from MySpace. An intriguing contrast in strategic vision is also becoming apparent. Murdoch bought MySpace because it had become one of the most visited sites on the web. The challenge for the Murdoch team was how to ‘monetise’ those eyeballs. Their solution was a traditional combination of advertising and control. (It also helped that Google paid $900m for the privilege of providing search facilities on the site.) The advertising bit is self-explanatory; the control freakery is exemplified by the Murdoch philosophy of not allowing other people to make money on his platform. In that sense, MySpace is really Rupert’s Space

So Rupert it seems has got the charts out, but it still looks like the world is flat. There is no Panama canel to fast riches as yet. Yet I thought the purchase of myspace was a real understanding about the digital holes in the digital cheese

Then we have magazines trying to chart the same universe. In the most recent Pirates of the Caribbean, navigation of the underworld forces Jack Sparrow to think laterally

You won’t find an executive in British magazines who doesn’t believe that in the near future 30% of publishing revenues will come from digital ventures. But neither will you find one prepared to tell you precisely how that 30% will be achieved or give you a definition of “near future”.

So be prepared to think laterally. But its so hard to do.

The future lies in letting loose the very thing they have spent a large part of the past 20 years trying to suppress - the individual voices of their writers - and recognising that all that the web provides is a platform upon which to compete for the key commodities: attention and trust.

Argues David Hepworth

Then, Jeff Jarvis points to even a digital immigrant that should know better and are struggling with their own charts…

Yahoo! is the last old-media company, for, just like a publisher or broadcaster, it has relied on controlling content, marketing to attract eyeballs, then bombarding those eyeballs with ads, arbitraging our attention for as long as possible.

So how do we think differently. How do we work out that down is up and up is down?

In Terry Semel, Yahoo!’s just-bounced CEO, the company got the essential media man and model. The site, he said once, is “all about content” and distribution. But the internet isn’t. The internet is about people, connections and networks. Google knows that; that’s how it won. Google is a platform

Large_bj_and_petra_2

Picture: Richard Ross

So ? Plant your own forest

What should it do next? Yahoo! could sell out to another company that also watched Google whiz by: old-media conglomerates, for whom Yahoo! would seem like a younger second wife; Microsoft, always in search of a media strategy it doesn’t need; cable companies, seeing their exclusive hold on content torn from them by the internet; AOL, because they can fade away together. Or it could split itself into three mediocre companies: content, services, ads.

The internet: the 6th Mass Media and mobile: the 7th Mass Media are not however good at forgiving second rate content or mediocrity. Why should they. We live a world of Plenty not a world of Scarcity. And lets be honest ? interruptive ads that are irrelevant, non-contextual (therefore lack meaning) and boring will not succeed on the 6th and 7th Mass Media.

We have to live in a world of open platforms, engaged and targeted content, information and services. It doesn’t matter, whether you are Yahoo, Emap, News International, or a retailer. The reality is the rules have changed as Jack Sparrow realised as he realised that the Black Pearl was the wrong way up.

what shape is our digital universe? well, we don’t know, but what we do know its not the same as our analogue one.

Checks and balances in the blogosphere

April 14th, 2007 Posted in Culture, Weblogs | No Comments »

Jonathan Freedland devotes a page in the Guardian to reflect on what creates, defines and structures civial society. And how those principles are missing within the blogosphere.

This month two titans of the web have launched an attempt at bringing “civility” to this ever-expanding realm, which now stretches to a staggering 71m weblogs. Jimmy Wales, creator of Wikipedia, and Tim O’Reilly, the man credited with coining the phrase Web 2.0, have proposed a code of conduct for online debate, even suggesting kite-mark style badges for sites that comply. Their move followed blogger Kathy Sierra’s disclosure that she had been the victim of a violent and threatening campaign of cyber-hate: one manipulated photo showed her head alongside a noose; elsewhere she was called a “slut” who deserved to have her throat cut.

Of course, we are not very far from the crys of free speech. But Freedland makes the point that when someone speaks anonymously, they have in fact no identity, and therefore can not be held accountable for what they are saying.

Reputation and accountability are mainstays of a civial society. The law requires that we are accountable to each other, in a number of ways.

So it makes sense that within the blogosphere there is transparency and accountability.

Freedland muses

This is something, as regular readers will know, that the Guardian has grappled with, working hard to ensure racist or offensive remarks don’t linger on the Comment is Free website. The aim is not so far from Wales and O’Reilly’s: to devise a method of moderation which doesn’t undermine the essential freedom of the medium. But how?

My immediate hunch is that the anonymity of the web is the problem. People do not tend to call each other Nazis in public meetings, or on radio phone-ins, because other people would know who they were. But if you’re called DaffyDuck you can insult whoever you like. If democracy means anything it means accountability - and that should include accountability for our own words.

And having slept on this for a few days, I do tend to agree. Perhaps we will have to carry our identities in the digital world in the same way we carry our identities in the non-digital world.

A lawless place, is a lawless place. But also the notion of regulation concerns me, as who is going to do the regulating? If within the blogosphere, principles can be agreed upon, that would be better, than an outside body/organisation wading in.

Because ultimately regulators can become gatekeepers.

Freedland sums up

At present, you can be an irascible, misogynistic anti-semite online with little or no consequence. But what if that began to affect the rest of your online life? Note how careful people are to be well-regarded on eBay, where money is at stake. Might it not be possible to have a single online identity, one that you cared about, even if it had little connection to your identity in the real world?

Neil Levine, formerly of Clara.net, wonders about a system of comment credits, earned by the ratings of other users. High credit would give you an enhanced standing online, perhaps pushing your comments to the top of any thread. If other users deemed you out of line, your status would fall.

It’s a smart idea and doubtless there will be others. But this is a nut worth cracking. Right now, the internet is too often like a stuffy meeting room on a bad night.

Bad service pays

April 13th, 2007 Posted in Engagement Marketing, US Airways | 2 Comments »

Check this out…. US Airways pays

Two facts. Number one: The latest Airline Quality Rating (PDF download) finds that US Airways ranks dead last, when it comes to customer service. No surprise, considering the tumultuous past year in which it was assimilated into America West as it withered away on life support.

Number two: US Airways Chief Executive Officer Doug Parker’s compensation package totaled $5.68 million last year (in fairness, he did turn down a $770,000 bonus). Hmmm. Most people are on a litttle less than that! That’s more than four times the $1.25 million total he earned in 2004, according to reports.

wow that’s discipline for you…

If you’re thinking that something is wrong with this picture, you’re probably not alone. Something is very wrong with it.

yep.

And go and read all the comments on my open letter to Douglas, aka Doug. It beggars belief.

My question, what is the role of a CEO in today;s world, why should he be so well compensated with such an appalling track record. Why is the wall silent, when they could turn each crisis into an opportunity?

As we say… Engage or Die

The issue of self-identity in a postmodern world

April 11th, 2007 Posted in Society | 2 Comments »

A friend of mine who works as a psychologist made the following observation, its perspective is supportive of my last post I’m so depressed

Until postmodern times, we dealt with problems that had their origins in relation to the other or the outside in a concrete way and in imagination problems tended to come from people with psychosis or personality disorders. We are still getting those problems but what has changed for some people are the triggers to illness, in so much as people who do not have a strong inner sense of self tend to feel more fragmented more easily and the idea of self construction is very threatening to these types of people.

They seem to need more direct human contact to help them to define themselves and years ago would have been defined and lived within the confines of their families, villages, social classes or friends, with daily personal interaction reinforcing that. So, for instance, we see a lot of phobias and depressions, particularly problems such as social phobia that are linked to this fearfulness of how to be in the world and whether one is acceptable or not.

Although the symptoms still fit into the categories, the stories that are connected to how they came to be this way are to do with lack of knowing how to operate in the world, poor problems solving skills, fearfulness of even mild risk taking and an inability to form healthy relationships due to suspiciousness. In psychological terms, it is a schizotypical form of relating to the world and the problems that I work with are often connected to that. One of the problems of self-construction through media for these people is they do not have the skills to take advantage of the opportunities presented and become a sort of “ghost” population that it is difficult to motivate and fearful of engaging. They often end up living vicariously through media constructed images in imagination and become very depressed when the reality fails to match. An unimportant but wide spread example of that is a middle aged man with a paunch who only ever wears a Chelsea football strip, because in his head he is that footballer. Whenever he is forced to confront the reality of his true condition which he has to do several times on a daily basis, it makes him feel just a little bit worse.

The other outcome is an overdeveloped sense of entitlement, far beyond the persons natural skill and ability and linked to “If I can imagine it and I want it, it must be”.

People who have the social and intellectual skills to truely define themselves are in a good position, the rest are the often very noisy ghosts in the machine.

I’m just so depressed :-( Why having communual fun is vital to healthy happy individuals

April 11th, 2007 Posted in Books, Culture, Health | 4 Comments »

Firstly, apologies for being a bit lax on the posting recently.

Work and holidays have gotten in the way, and there are a stack of posts I want to make.

Part of our fascination at CDB is about society, the human being, indentity and how these are affected by extrernal forces. In our view you cannot seperate people from technology, business from people, etc. So Barbara Ehrenreich’s book Dancing in the Streets: A History of Collective Joy really caught my attention dollars recently, as Ehrenreich penned an article about her book

The opening statement I found gripping

Beginning in England in the 17th century, the European world was stricken by what looks, in today’s terms, like an epidemic of depression. The disease attacked both young and old, plunging them into months or years of morbid lethargy and relentless terrors, and seemed - perhaps only because they wrote more and had more written about them - to single out men of accomplishment and genius. The puritan writer John Bunyan, the political leader , Oliver Cromwell, the poets Thomas Gray and John Donne, and the playwright and essayist Samuel Johnson are among the earliest and best-known victims. To the medical profession, the illness presented a vexing conundrum, not least because its gravest outcome was suicide. In 1733, Dr George Cheyne speculated that the English climate, combined with sedentary lifestyles and urbanisation, “have brought forth a class of distemper with atrocious and frightful symptoms, scarce known to our ancestors, and never rising to such fatal heights, and afflicting such numbers in any known nation. These nervous disorders being computed to make almost one-third of the complaints of the people of condition in England.”

Ehrenreich observes that Depression is also a 20th Century phenomonen

The disease grew increasingly prevalent over the course of the 20th century, when relatively sound statistics first became available, and this increase cannot be accounted for by a greater willingness on the part of physicians and patients to report it. Rates of schizophrenia, panic disorders and phobias did not rise at the same time, for example, as they would be expected to if only changes in the reporting of mental illness were at work

But where did it all start and why?

Something was happening, from about 1600 on, to make melancholy a major concern of the reading public, and the simplest explanation is that there was more melancholy around to be concerned about.

And very likely the phenomena of this early “epidemic of depression” and the suppression of communal rituals and festivities are entangled in various ways. It could be, for example, that, as a result of their illness, depressed individuals lost their taste for communal festivities and even came to view them with revulsion. But there are other possibilities. First, that both the rise of depression and the decline of festivities are symptomatic of some deeper, underlying psychological change, which began about 400 years ago and persists, in some form, in our own time. The second, more intriguing possibility is that the disappearance of traditional festivities was itself a factor contributing to depression.

In the late 16th and early 17th Centuries a mutation of human nature took place

This change has been called the rise of subjectivity or the discovery of the inner self and since it can be assumed that all people, in all historical periods, have some sense of selfhood and capacity for subjective reflection, we are really talking about an intensification, and a fairly drastic one, of the universal human capacity to face the world as an autonomous “I”, separate from, and largely distrustful of, “them”.

This resonates because of our observations in our book of what we describe as Gen “C,” the Community Generation, and the underlying principles of psychological self-determination

The rise of the autobiography and the self-portrait

Historians infer this psychological shift from a number of concrete changes occurring in the early modern period, first and most strikingly among the urban bourgeoisie, or upper middle class. Mirrors in which to examine oneself become popular among those who can afford them, along with self-portraits ( Rembrandt painted more than 50 of them) and autobiographies in which to revise and elaborate the image that one has projected to others. In bourgeois homes, public spaces that guests may enter are differentiated, for the first time, from the private spaces - bedrooms, for example - in which one may retire to let down one’s guard and truly “be oneself”. More decorous forms of entertainment - plays and operas requiring people to remain immobilised, each in his or her separate seat - begin to provide an alternative to the promiscuously interactive and physically engaging pleasures of carnival. The very word “self”, as Trilling noted, ceases to be a mere reflexive or intensifier and achieves the status of a freestanding noun, referring to some inner core, not readily visible to others.

So the quest for the self begins

So highly is the “inner self” honoured within our own culture that its acquisition seems to be an unquestionable mark of progress

And with it comes the possibility of loss of identity or an inability to truly discover it with dramatic consquences

But there was a price to be paid for the buoyant individualism we associate with the more upbeat aspects of the early modern period, the Renaissance and Enlightenment. As Tuan writes, “the obverse” of the new sense of personal autonomy is “isolation, loneliness, a sense of disengagement, a loss of natural vitality and of innocent pleasure in the givenness of the world, and a feeling of burden because reality has no meaning other than what a person chooses to impart to it”. Now if there is one circumstance indisputably involved in the etiology of depression, it is precisely this sense of isolation. As the 19th-century French sociologist Emile Durkheim saw it, “Originally society is everything, the individual nothing … But gradually things change. As societies become greater in volume and density, individual differences multiply, and the moment approaches when the only remaining bond among the members of a single human group will be that they are all [human].” The flip side of the heroic autonomy that is said to represent one of the great achievements of the early modern and modern eras is radical isolation and, with it, depression and sometimes death.

There is a great deal of discussion about the importance of reputation and trust within our post modern world, especially when discussing why ebay works, etc., Well reputation is all about indentity, verification of the self, and hence belonging, status in society.

Why do village greens exist, what role did they perform within the community. It was the common land, the place for play, for festivals.

John Bunyan seems to have been a jolly enough fellow in his youth, much given to dancing and sports in the village green, but with the onset of his religious crisis these pleasures had to be put aside. Dancing was the hardest to relinquish - “I was a full year before I could quite leave it” - but he eventually managed to achieve a fun-free life. In Bunyan’s Pilgrim’s Progress, carnival is the portal to Hell, just as pleasure in any form - sexual, gustatory, convivial - is the devil’s snare. Nothing speaks more clearly of the darkening mood, the declining possibilities for joy, than the fact that, while the medieval peasant created festivities as an escape from work, the Puritan embraced work as an escape from terror

There is much in this book I would recommend, additionally, it touches on some very key points that are reflexive on much that interests us at CDB. Are we perhaps at another turning point in society as we mutate once again.

are we through digitally connected networks able to retrace our human steps into carnival, play, and experience that caters for our need to belong. Redefined for our age.

Cutting out the middle man

April 6th, 2007 Posted in Mobile, News, Society | No Comments »

Tomi was one of the co-founders of Forum Oxford, a debating society on all things mobile. If you have the remotest interest in the mobile industry, I suggest, even if you are a lurker, that its worth the effort.

I picked this up today, posted by Jeff Sonstein

Rose Lukalo Owino, a Kenyan author, told me this story: ?I was recently in Ngutani, east of Nairobi. I was reporting for a book and interviewing these women who raised goats.? The women complained that for years they had been swindled by middlemen who would get them to sell their goats for a pittance, because the women didn?t know the price in the Nairobi markets. ?But when I interviewed them, these women were holding so much money,? said Ms. Owino. Why? Fourteen villages got together and bought one cellphone, which they now share to check the market prices in Nairobi for goats before they sell.

Jeff comments

They were talking to me about opening a microlending bank with their profits.

How cool is that!

How To Waste $20 Million: Call TBWA/Chiat/Day. Although I would argue there are a lot more agencies to add to the list

April 5th, 2007 Posted in Advertising, Engagement Marketing, Web/Tech | 2 Comments »

The mind boggles

If you want proof positive that Madison Avenue and corporate America still don’t get the internet, look no farther than the new website created by TBWA/Chiat/Day for Mars’ Uncle Ben’s Rice. It’s also a great place to learn how to waste $20 million dollars.

Are they freaking kidding?! Where’s the human voice? Where’s the transparency? Where’s the educational element for children? Where’s the interactivity? The reality? And, jeez, where is the compelling, amusing, or even mildly interesting content? Where’s Ben’s last name?

Besides being insulting to African Americans, the site fails - big-time — because it’s nothing but a simplistic attempt at advertainment that assumes people are interested in reading about the history of rice as told by an updated Step ‘n Fetchit character. But then racial slurs are nothing new at Mars, the owner of Uncle Ben’s, which also makes SUZI-WAN complete Oriental dishes.

And there is more

The company says that Ben was actually an African American rice farmer in Texas who was known for the quality of his rice. Undoubtedly he had a last name. Why not tell the true story of why they named the product after him? Why not give Ben a last name to bring him into the real world?

According to Wikipedia, “In years past in the American South, whites commonly referred to elderly black men as ‘uncle,’ though they were not blood relations. The practice was considered patronizing and demeaning and largely has been discontinued.”

Who’s more clueless: TBWA/Chiat/Day, or Mars for turning the pejorative image on the box of Uncle Ben’s Rice into the company’s chairman and not giving him a last name?

“Through the magic of marketing, we’ve made him the chairman,” said John Shands, a creative director at the agency. Uncle Ben’s office, he said, is “reflective of a man with great wisdom who has done great things.”

But there’s no evidence on the site of great achievements by Ben or any other African American.

Via MarketingProfs DailyFix

What it does show is how backward many marketers are, how they have failed to grasp the reality of the world they live in today. Poor old ChiatDay gets it in the neck, but we know its the piper that calls the tune.

I can tell you getting innovation past mindless marketing gatekeepers of global brands is a task I am no longer remotely interested in. Pissing in the wind is a metaphor that springs to mind.

Mars got what they deserved because that is what they probably asked for.

But on the other hand I know two UK CEO’s of big London agencies that have admitted that working in their respective famous companies is like working in a time warp of about 20 years ago.

So whilst these companies are struggling with the decline of empire, new companies and in fact a new media eco-system is growing up that will supercede the old media and marketing communcation empires.