No Straight-Lines Media

Understanding a media world of No Straight Lines.

In the mass society, the (mass) media was separate from society, gatekeepers to the distribution of news and information. News and information was controlled by a few who decided what we could or should know. News anchorman Walter Cronkite used to finish his daily broadcasts with the famous “And that’s the way it is”.

In today’s world, the mass and interactive media are embedded into society. Many people talk about ‘convergence’ as being a technological phenomenon, however MIT professor Henry Jenkins argues that convergence is not a technological one, but more critically a cultural one. We live in a participatory culture, embedded within this social-media ecology.

For example, we will create twenty-five percent of all media generated by 2012. You Tube uploads seven hours of audio-visual content every sixty seconds of every day, 365 days of the year. Media and technologies in society are not only enabling – they are defining.

Comprehending, and seeing the rolling landscape of this social media ecology is important, because it will enable us to make informed decisions on how we communicate, share, disseminate knowledge and information and build marketing strategies for the future.

Component parts of the product are:

  • A series of introductory films
  • Presentations
  • Hands on workshop

*Depending on the specific interests of the participants we can tailor the workshop to deliver maximum relevance

This product helps participants understand these four core questions

  1. Why is social media different to theories/practice mass media?
  2. What do we need to learn?
  3. How does that affect us?
  4. What does this mean for organisations, media and brands?

We outline and engage you in the:

  1. Philosophy
  2. Tools
  3. Processes

Duration:

1 day.

Group Size:

Maximum 8 – 16 people

The Four No Straight Lines – Marketing & Communication Products

  1. Flow(s)
  2. No Straight-Line Media
  3. No Straight-Line Marketing
  4. Getting Stuff done in the world of No Straight Lines

What are the deliverables of No Straight Lines Products?

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