No Straight-Lines Marketing
Our world today is not built on traditional notions of content and distribution it is about; people, connections, social networks, information empowerment, and discovery. And, people will talk about you whether you like it or not; the good, the bad, and the ugly, so you might as well join the conversation.
In this jabbering universe marketing has finally become a conversation. Because on the hundreds of thousands of blogs, community sites, forums, viral emails, bulletin boards, consumers relentlessly exchange views, complaints, opinions and comments about products and services, about brands, about companies, about your company – why now? Because finally they can. But brands are also competing in the world of attention economics whilst traditional notions of what marketing and advertising is, how it is measured, bought and sold is up for grabs.
This product enables our participants to think about marketing in a No Straight Line context. The product explores:
- What is No Straight Line marketing, how it is made, who makes it?
- What is the language of No Straight Line marketing?
- What does No Straight Line commercial communication look like?
The core objective is to understand how to “engage” a once passive audience into an active, participatory group of players and actors.
This product is a 2-day workshop that takes the learning and output of the products [1] [2] and applies that to this workshop.
Workshop will include:
Case histories presented, explored and discussed, including a presentation of:
- Process
- Tools
- Knowledge
- Team structures
- *Execution
*Development of concept propositions that answer client problems as a demonstration of No Straight Line Marketing
Access to online resource of case histories
Duration:
2 days
Group Size:
Maximum 8 – 16 people
The Four No Straight Lines – Marketing & Communication Products
- Flow(s)
- No Straight-Line Media
- No Straight-Line Marketing
- Getting Stuff done in the world of No Straight Lines
Listen to Alan at SXSW
