Workshop Advocacy
I cannot recommend Alan Moore too highly as a speaker or as someone to run a workshop
In fact he has a rare combination of:
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Expertise in an immensely fashionable area
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An excellent book to prove that he had spotted the area before it became fashionable.
Thebook lends weight to the views of a highly entertaining and engagingspeaker - and a speaker who, because of his background as a creativecan actually execute ideas as well as theorising about them. This meanshe can do more than speak - he can host highly interactive sessions andseminars, which, can actually solve problems as well as merely talkingaround them.
I should also add that Alan’s specialism – “communities”, and inparticular digital communities - is a hot topic for a very good reason.Increasingly the millions spent on conventional marketing are no longerobtaining the “predictable” result because the messages are no longerconsumed by an audience of individuals, but are predigested (andsometimes regurgitated) by the blogosphere, textosphere and millions ofother powerful communities. The old certainties simply no longer apply.
This is an important trend - and it has no better chronicler than Alan.
Yrs ever,
R Sutherland
Vice-Chairman & Creative Director
OgilvyOne Worldwide Ltd., London
