Power Play on the Global Stage
Saturday, April 5th, 2008 Posted in Convergence, Culture, Darwin, Economics, Government & Politics, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Statistics, Strategy, Trends, Uncategorized, Web/Tech | No Comments »The way that consumer power is shifting across the globe is going to significantly affect the way that brands maintain ‘relationships’ with their customers. The impact of new economic global powerhouses, coupled with the empowerment of ‘digitally fluent’ consumers means ...
Its the small things that keep communities together
Monday, March 31st, 2008 Posted in Culture, Darwin, Economics, Engagement Civil Society, Ethics, Government & Politics, Politics, Retail, Society, Strategy | 1 Comment »Just imagine you are part of the government. Among your principal concerns are how to hold society together at a time of rapid change. You worry about social and community cohesion and the practical, psychological and economic isolation of the ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Libert?, Equalit?, Fraternit? … err now hold on a second
Friday, December 9th, 2005 Posted in Politics | Comments OffFrance may soon enact the worst copyright law in Europe, sneaking it through in a legislative session scheduled for December 22 and 23. says Ming the Mechanic Whilst I wonder why the French still don't get it. Command and ...
Storming the Bastille
Wednesday, November 16th, 2005 Posted in Politics | Comments OffI read with great interest Jeff Jarvis in the Guardian on Monday his article annointed Chaos Spreads from the web to the streets If you don't read Jeff Jarvis I strongly urge you to do so. Its good ...
Live8: People Power at its finest
Tuesday, July 5th, 2005 Posted in Politics | Comments OffManchester online said Mr Brown hailed the Live 8 spectacular as an example of Britain at its best and proof that "people can have power if they make their views felt". It has been fascinating to ...
Give me back my media
Sunday, June 12th, 2005 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Ethics, Government & Politics, Media, Politics, Society, Trends, Web/Tech | Comments OffIts funny when you are reading an article here, a book there, a post over there when suddenly an idea seems to shape in your head and then you feel you have to pursue that thought in ernest to understand ...
Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs, iPTV | Comments OffLast Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ...
Excerpt from book Communities Dominate Brands
Saturday, January 1st, 2005 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, Marketing, Media, Mobile, Music, Networks, Participation, Philosophy, Politics, Quotes, Retail, Social Networks, Society, Statistics, Strategy, Trends, Virtual Worlds, Web/Tech, Weblogs | 28 Comments »Communities Dominate Brands: Business and Marketing Challenges for the 21st Century by Tomi T Ahonen & Alan Moore 250 pages hardcover, March 2005, futuretext Ltd www.futuretext.com Chapter 12 - The Emergence of the Community Trust your friend From the Zapatistas of Mexico, to the running street battles of ...
