How social analytics benefits consumers
Friday, November 7th, 2008 Posted in 7th Mass Media, Advertising, Economics, Marketing, Media, Mobile, Networks, Science, Social Networks, Strategy, Trends, Web/Tech | No Comments »[caption id="attachment_793" align="alignnone" width="300" caption="The complexity and beauty of social network theory"][/caption] Using new social tools, consumers can decide, what information they want to reveal to the advertisers and what to keep private. For marketers and advertisers, this is a unique ...
Advertising Furniture - Business models and Collapse
Sunday, October 12th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, Participation, Philosophy, Quotes, Strategy | No Comments »In my presentations I ask people what is advertising? They describe all the furniture of advertising, you know 60 sec. spots, billboards, double page spreads etc. Right now I am reading Jeffrey Sachs - Commonwealth. Economics for a crowded planet Fascinating - ...
Widgets, people and the web
Friday, October 10th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Participation, Retail, Social Networks, Sociology, Strategy, Trends, Web/Tech | 1 Comment »Dave Cushman presented his thoughts on how people become the key distributors of information in the networked society Dave mentions Reed's Law - the law of group forming networks. Another thought that has crossed my mind is that there is a ...
Periodic Table of Videos
Monday, October 6th, 2008 Posted in Convergence, Culture, Generation C, Media, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | No Comments »The Periodic Table of Videos is something that Euan picked as one of his fav's of the web and 12 Seconds There are some that decry the web as a place that kills culture. I just can't figure out what ...
The True Promise of the Mobile Society - Access, Communication & Business
Friday, October 3rd, 2008 Posted in 7th Mass Media, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Ethics, Generation C, Government & Politics, Marketing, Media, Mobile, Networks, Retail, Social Networks, Society, Trends | No Comments »I am speaking at an event in Slovenia in November and I was asked to write something about my presentation. I thought it was worth sharing It is often said that that what works in one country, does not work in ...
The Black Gold of the 21st Century - refined data
Tuesday, September 30th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Science, Strategy, Trends, Uncategorized, Web/Tech | 1 Comment »An interesting piece/rant from Bob Garfield - SMLXL has written a whitepaper on Social Marketing Intelligence - the black gold of the 21st Century - please contact me alanm (AT) smlxtralarge (DOT) com We've stipulated already that display advertising as a ...
You’ve come a long way, but you ain’t seen nothin’ yet
Wednesday, September 17th, 2008 Posted in Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Says Vint Cerf in his Op-ed piece about the Internet I have no doubts that its social repercussions will take decades to be fully understood, but it has already done much to benefit the world. It has provided access to information ...
Now you know what to do with your To-Do Lists
Sunday, August 3rd, 2008 Posted in Culture, Generation C, Media, Web/Tech | 1 Comment »By Jeff Chiba Stearns
The anthropology of YouTube [2]
Sunday, August 3rd, 2008 Posted in Advertising, Convergence, Culture, Engagement Marketing, Generation C, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | 1 Comment »last night I went and had a good dig into the blog led by Dr. Michael Wesch I was intrigued initially by his amazing films first sparked by The machine is Us/ing us In a section of his presentation to the Library ...
The story of the 4th Screen, humanity and communities
Saturday, July 26th, 2008 Posted in 7th Mass Media, Culture, Engagement Marketing, Ethics, Generation C, Media, Philosophy, Quotes, Society, Trends | No Comments »The message of this ?4 screens? ad is compelling, but is it accurate? Are mobile devices permitting us as a society to connect in more personal ways that foster a greater sense of community and togetherness? I think the answer to ...
