Widgets, people and the web
Friday, October 10th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Participation, Retail, Social Networks, Sociology, Strategy, Trends, Web/Tech | No Comments »Dave Cushman presented his thoughts on how people become the key distributors of information in the networked society Dave mentions Reed's Law - the law of group forming networks. Another thought that has crossed my mind is that there is a ...
The Black Gold of the 21st Century - refined data
Tuesday, September 30th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Science, Strategy, Trends, Uncategorized, Web/Tech | 1 Comment »An interesting piece/rant from Bob Garfield - SMLXL has written a whitepaper on Social Marketing Intelligence - the black gold of the 21st Century - please contact me alanm (AT) smlxtralarge (DOT) com We've stipulated already that display advertising as a ...
When Petrabytes seem like kilobytes - what comes next?
Monday, April 7th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Sciences, Marketing, Mobile, Networks, Retail, Science, Social Networks, Society, Web/Tech | 5 Comments »Affirmation is a great and positive word and I have been feeling some affirmation recently and here is another small slice The concept of Web 2.0 is a dynamic, user-driven mesh of technologies Absolutely, and Carlota Perez in her book Technological ...
DoubleClicks view of the future
Saturday, April 5th, 2008 Posted in 7th Mass Media, Advertising, Broadcast, Convergence, Economics, Marketing, Media, Mobile, Strategy, Trends, Web/Tech | 1 Comment »An interesting and indeed an engaging set of videos which are well worth looking at how media is evolving, how TV and the web will converge, how we will go increasingly mobile, how search and discovery will transform advertising ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Business 1.0 circles Business 2.0
Monday, October 30th, 2006 Posted in Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Social Networks, Strategy, Web/Tech, iPTV | Comments OffReports the Chicago Tribune: YouTube deal leads to surge in online speculation The future of business: social networking? But what does that exactly mean? Should an Internet arms race begin, it will likely be fought over online audiences. ...
Pop Idol: The fake plastic trees of reality TV of participatory democracy in close-up?
Sunday, October 1st, 2006 Posted in 7th Mass Media, Advertising, Broadcast, Culture, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Music, Participation, Social Networks, Society, Trends, Web/Tech | Comments Offwe have produced a whitepaper on Pop Idol. Here some excerpts, if you would like a pdf of the full document please contact alanm (AT) smlxtralarge (DOT) com Introduction Calvin and his tiger friend Hobbes are sledding down a hill ...
ITV = A licence to print money. Not anymore
Saturday, July 29th, 2006 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Marketing, Messaging, News, Statistics, Strategy, Web/Tech | Comments OffA leader article from the Guardian on the parlous state of ITV. ITV may well become another example of what happens where utimately hubris leads organisations. Compare ITV with the BBC or indeed the Guardian, who have maintained high ...
What’s your Antidote?
Thursday, November 10th, 2005 Posted in Advertising, Culture, Engagement Marketing, Engagement Research, Generation C, Marketing, Participation, Social Networks, Trends | Comments OffOut there in this big bad world is stuff that is going on which demonstrates that there are new and more exciting ways for brands and businesses to engage with their customers. To facilitate a completely different relationship with communities, which ...
Audi launches its own TV Channel
Friday, October 28th, 2005 Posted in Advertising, Broadcast, Engagement Marketing, Marketing, Web/Tech, iPTV | Comments OffAudi has become the first car maker in the world to launch its own TV Channel. In order to do so, it first had to gain the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations. Evidence ...
