Archive for the ‘Web/Tech’ Category

I’d like to teach the world to sing but only if you have internet explorer

Tuesday, December 28th, 2004From J walk blogMy Coke Music To the morons who designed the My Coke Music site: Everyone doesn't use Internet Explorer. Here's what happens with Mozilla. I go to the site. I see a useless "click here to enter the site" ...

Apple evangelism? Viral marketing?

Tuesday, December 21st, 2004An interesting story in wired Not only are Apple evangelists making their own ads and putting them out on the net. You can now iPodize your own images, says the article:Customers upload a digital snap, choose ...

Fire your ad agency and get your neighbour to create your ads

Monday, December 13th, 2004From Wired MagazineSchool teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly 'going viral.' To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a ...

TV for teachers

Friday, December 10th, 2004Chalk on blackboards, and the occasional inspirational teacher, are memories we all probably have. Lets fast forward to 2004. Teachers TV is a new government funded project aimed at teachers themselves. Its a great opportunity.The UK government has ...

Co-creating experiences, co-creating value

Sunday, November 28th, 2004My dear friend Adriana Cronin-lucas at the Big Blog Company drew my attention to a recent e-newsletter by trendwatching entitled customer made Tendwatching observes the debate that people are having about brands, products services, companies. And, making ...

Easy Riders Raging Bulls from movies to searching for experiences

Thursday, November 18th, 2004In the book Easy Riders Raging Bulls , the impact of films on our culture is described thus in the words of Susan Sontag:It was at this specific moment in the 100 year history of cinema that ...

Streamed web ads as effective as television

Monday, November 15th, 2004Brand Republic reports that video advertising on the internet has the same impact as television advertising, this has been proved via a new study. The study was carried out on behalf of Pfizer Healthcare, from advertising it ran on MSN Video. ...

Ad agencies sound the alert

Thursday, November 11th, 2004Back page of the Financial Times November 9th 2004 Ad Agencies sound the alert over the mobile phone. The principle outline of the piece is that the ad agencies are going to find it much harder to reach young people ...

Bringing traditional advocacy into the age of the Internet

Friday, November 5th, 2004A curious thing is happening in the US. A grassroots consumer/customer advocacy campaign for an open-source browser from the Mozilla Foundation. As this web browser is being developed for a non-for-profit-organisation, who have limited funds Rob Davis marketing director appealed to ...

Football, mobile phones and bird watching

Sunday, October 31st, 2004Premier League downloads could answer 3G operators' prayer reported the Financial TimesWhen Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ...

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