Ask the PM on YouTube
Monday, July 14th, 2008 Posted in Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends, Web/Tech | No Comments »Emma Mulqueeny and I are going to hook up next week - we were kindly introduced by Euan Semple I was having a a rummage on her blog and came across this. I want to have a look ...
Metrics in the networked society
Monday, July 7th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Social Networks, Trends, Web/Tech | No Comments »Ajit Joakar of Open Gardens has posted this In a previous blog, I discussed how Long tail social network analysis could be a business model for Web 2.0 The key insights are a) The Web has a higher CPM ...
The data flow wars [2]
Friday, July 4th, 2008 Posted in Ethics, Law, Media, Web/Tech | No Comments »In my post The data flow wars I wrote ...data, and the extraction and refining of that data to support commercial communications is about to become mainstream - this new currency will becme the black gold of the 21st ...
Government 2.0 a rubbish name for a good initiative?
Thursday, July 3rd, 2008 Posted in Culture, Government & Politics, Society, Trends, Web/Tech | No Comments »I really enjoyed this article in the Guardian Government 2.0 is a rubbish name for a good initiative Government 2.0 is a daft term. Its first airing, as the title of one of those management-consultant books on "how the ...
Technology and learning - a thought for the day
Thursday, July 3rd, 2008 Posted in Culture, Generation C, Government & Politics, Media, Philosophy, Trends, Web/Tech | 2 Comments »In April 2006, Susan Greenfield sponsored a debate ( More ) in the house of Lords based around the impact of the latest technologies on the way young people might think and learn differently from previous generations. In her ...
Social Advertising Intelligence
Tuesday, June 24th, 2008 Posted in Advertising, Economics, Media, Networks, Social Networks, Statistics, Strategy, Trends, Web/Tech | 1 Comment »The Social Marketing Intelligence company ? Xtract has just released a paper on Social Advertising Intelligence There are many people, companies, striving to make sense of the networked world from a commercial perspective - this started ...
Xtract at Millenium Prize Finalist Symposium
Thursday, June 12th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Mobile, Networks, News, Social Networks, Strategy, Trends, Web/Tech | No Comments »The Millenium Symposium is an event that takes place in Finland and in fact brings many people together far and wide. For example The Chief Editor and Publisher, Jason Pontin of MIT Technology Review The ...
Social Media Will Change Your Business - Engagement by any other name
Wednesday, June 11th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »Tomi and I did not use the word Social Media in CDB, but we did describe a phenomenon that we called the 4C's Commerce Culture Community Connectivity The once separate provinces of innovation, technology, economic activity, culture and communities are pulling together and converging into ...
Punctuated Equilibrium for the Johnston Press
Friday, May 16th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Media, Newspapers, Participation, Statistics, Strategy, Television, Trends, Web/Tech | No Comments »Its sad when you see entire industries under threat - its sad when those industries also have only themselves to blame. Sometimes however they just cant see it coming - Blindsided As Stephen Jay Gould wrote Structural or mental ...
The advertising arms race in social networks
Saturday, May 10th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Statistics, Trends, Web/Tech | No Comments »The Stampede For Social Network Dollars Intensifies writes Diane Mermigas The race to monetize and leverage the power of social networks is turning into a stampede, as evidenced by Microsoft?s recently renewed efforts to acquire Facebook in the wake ...
