Fire your ad agency and get your neighbour to create your ads
Monday, December 13th, 2004From Wired MagazineSchool teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly 'going viral.' To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a ... Ratings:
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
The business of blogging
Saturday, December 11th, 2004From business weekNow advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Strategy, Trends, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Strategy, Trends, Weblogs
Things are not OK for many of today’s UK teenagers
Monday, December 6th, 2004 They are supposed to be the happiest days of our lives, yet British teenagers have among them the highest rates of obesity, binge drinking, cannabis consumption, sexually transmitted diseases and early pregnancy in the world claims The Observer ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
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Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
Nowhere to run to
Tuesday, November 2nd, 2004Unlike the UK, blogging (online publishing and peer to peer feedback) is big in the US. It is also increasingly used in the US as a powerful mediator of the truth. Mazda got themselves into some very hot water recently when they ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Football, mobile phones and bird watching
Sunday, October 31st, 2004Premier League downloads could answer 3G operators' prayer reported the Financial TimesWhen Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
Imagine there is no Internet
Tuesday, October 26th, 2004 In the materialistic world of commercial media, it is nigh-on impossible to follow the late John Lennon's instructions and imagine "no possessions". But as an alternative parlour game, many media execs like to play the watered-down version: "imagine there's ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Social Networks, Strategy, Trends, Web/Tech, Weblogs
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Social Networks, Strategy, Trends, Web/Tech, Weblogs
Sharing information is power
Wednesday, October 20th, 2004Our good friend Tomi Ahonen posts on the tBBC blog that sharing information today is power. Ahonen says: this leads me to my favourite saying about this time. Before, during the Networked Age and always before, it ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Generation C, Marketing, Networks, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: Convergence, Culture, Darwin, Generation C, Marketing, Networks, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
Consumers: the next big player in consumer media?
Friday, August 20th, 2004A interesting article in MediaPost today about the power of the power of consumer-generated media (CGM). It relates the story of Peter Blackshaw, Intelliseek chief marketing officer, who had an unusual firsthand experience with the impact of online word-of-mouth. Blackshaw purchased ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
What lies beneath
Wednesday, July 21st, 2004PR machine has an interesting observation in an article for Global PR blog week:Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
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Disappearing channel scarcity
Monday, July 19th, 2004Seth Godin writes about his conversation with a friend in TV business. I find it interesting as it reflects the mindset of the TV industry and probably explains their current situation:Twenty years ago, everyone in the TV business believed in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Messaging, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Messaging, Trends, Web/Tech, Weblogs
Listen to Alan at SXSW
