Archive for the ‘Virtual Worlds’ Category

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

The green shoots of the semantic web

Friday, January 6th, 2006Or in other words search starts to get serious. As if it wasn't already.I have been reading John Battelle's book The Search And have got to a really interesting part about the semantic webIts about ...

The end of the world wide wait

Thursday, January 5th, 2006At many new Web sites and services, the creative energy of countless souls virtually crackles off the screen. They're cobbling together their own services from customizable Web sites and Lego-style pieces of Web software. By the millions, they're gathering ...

Why use your TV to watch repetitive drivel when you can plug your PlayStation into it instead

Monday, December 19th, 2005Why indeed...Britons' love of TV goes down the tube The latest figures from the British Audience Research Board (BARB) show all five terrestrial channels have been hit hard - the victims, according to some experts, of unimaginative and ...

Communities Dominate Brands

Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...

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