Archive for the ‘Virtual Worlds’ Category

Commerce, Culture, Community, Connectivity

Tuesday, March 28th, 2006I was speaking at the MediaGuardian Changing Media Summit yesterday.One of the topics discussed was "finding new ways to connect with consumers in a collaborative world."Unfortunately, there was not enough time to really get stuck into the topic.Its interesting ...

Business, society and the nuturing of communities

Tuesday, March 28th, 2006I was speaking at the Media Guardian Changing Media Summit yesterday.One of the topics discussed was "finding new ways to connect with consumers in a collaborative world."Unfortunately, there was not enough time to really get stuck into the topic.Its ...

Children benefit from exposure to digital culture

Monday, March 20th, 2006Children benefit from exposure to digital culture Children need to participate fully in digital culture in order to develop the "skills, knowledge, ethical frameworks and self-confidence needed to be full participants in the world around them," MIT Professor Henry ...

The explosion of the networked society

Saturday, March 11th, 2006Digital music downloads triplesDigital music sale revenue tripled in the first half of 2005 compared with 2004, figures have suggestedDigital music sale revenue tripled in the first half of 2005 compared with 2004, figures have suggested. The International Federation ...

Transformation and the “Y” of convergence

Tuesday, February 21st, 2006Tomi writes:The advertising giant Ogilvy has made it a tradition to bring their top telecoms clients to an exclusive seminar coinciding with the biggest telecoms event, 3GSM World Congress, that moved from Cannes to Barcelona this year. Alan and I ...

Nielsen study highlights growing power of online communities

Tuesday, February 7th, 2006The power of online communities is growing rapidly, according to new research, which highlights why traditional media firms such as News Corporation and ITV are snapping up community websites.According to Nielsen NetRatings PDF almost 1.8bn web ...

Communities and web 2.0

Wednesday, February 1st, 2006What's accelerated Web 2.0 ideals more recently are new technologies. Implementing the movement's basic principles is less expensive and easier than it was several years ago because of the evolution of data storage and software, plus the wider adoption ...

More reviews of Communities Dominate Brands

Tuesday, January 24th, 2006In a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...

Searching for success in the interactive age

Tuesday, January 17th, 2006Thought provoking Flooding the market with downloads of existing content and breaking up media conglomerates is no way to nurture a digital broadband revolution. Such knee-jerk responses by established media companies to unprecedented technology-driven changes in their business must soon ...

Communities Dominate Brands book reviews

Monday, January 16th, 2006Customers reviewsvia Books shop Date: 2005-09-20 Title: Brilliant This book is brilliant...I read it cover to cover in 6 hours. A must read for all those interested in integrated messaging and new media. Mark Barounos President of Marketing and SalesDate: 2005-06-21 Title: If you haven't ...

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