Archive for the ‘Virtual Worlds’ Category

SMLXL: business and communications innovation

Friday, October 2nd, 2009 I am often asked what we do @ SMLXL here's a film that provides a brief overview of the SMLXL philosophy, and some examples of the type of work and projects we have undertaken over the last few years. From Interruption ...

building, fostering and interacting; the new rules of journalism

Friday, September 25th, 2009 [caption id="attachment_4463" align="aligncenter" width="491" caption="learning to manage communities can be a tricky business"][/caption] I picked this up from a Jay Rosen tweet Managing Online Communities: What Computer Games Can Teach Journalists What does MMORG's have to do with journalism? The answer according to ...

Refined social data changes everything you ever thought about marketing

Thursday, September 24th, 2009 [caption id="attachment_4447" align="aligncenter" width="482" caption="http://www.flickr.com/photos/21782644@N04/3191535692"][/caption] This is the basis for my presentation @ Monitoring Social Information In the near future wars will be fought over scarce resources; water, oil, and food. The other war that will be fought will be over data. ...

A reality check for augmented reality

Thursday, September 24th, 2009 After posting about mobile augmented reality here and here I came across an article in New Scientist I disagree, with the wobbly start headline, but I liked the reality check. Something that was reinforced recently by AR specialist Robert Rice, he ...

Transmedia storytelling, and the multi-dimensional brand

Saturday, August 29th, 2009 In his book Convergence Culture, Henry Jenkins explores the idea and concept of transmedia storytelling through the project known as The Matrix. [caption id="attachment_4307" align="aligncenter" width="501" caption="http://www.flickr.com/photos/7236030@N03/2106087852"][/caption] As Jenkins explains, A transmedia story unfolds across multiple platforms, with each new text making a ...

Traditional media must “engage” or die

Thursday, August 13th, 2009 Half the country's 1,300 local newspapers will close between now and 2013, destroying 20,000 media jobs. There will be a decline of original content across the board that will have enormous consequences for democracy. Its not that journalism, news and newspapers ...

Networked economics comes to the music industry

Friday, August 7th, 2009 Richard Wray writes, It has finally sunk in that there will not be one single replacement for the ongoing drop in "physical" music sales - in other words, the perpetual decline in CD buying. Instead, a host of new services will ...

Communities Dominate Brands – prescient

Saturday, August 1st, 2009 Tim Harrap in a twitter post mentioned a conversation @ Marketing in Australia that identifies Communities Dominate Brands as being – prescient. We have become linked to what is now commonly called Social Media - thought I still prefer the ...

Education in augmented reality

Friday, July 31st, 2009 I found this film whilst reading the post 11 industries that will be redefined with augmented reality And here's an article on education and AR Slightly different from AR but connected to the education theme is a post Henry Jenkins made in ...

No Straight lines: an advanced living course for the networked society

Wednesday, July 22nd, 2009 My good friend Euan Semple was interviewed at guruonline In this exclusive interview, social media expert Euan Semple breaks social media down into easy to understand terms and explains not only why every business should at least have a look at ...