Uncategorized | SMLXL - Engagement Marketing and Communication principles from Alan Moore

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Commercially thriving in the networked society – take 2

Wednesday, March 10th, 2010 Gerd and I will be running the 2nd part of our series of online seminars - March 22 2010 See outline (here) and (here) Our hope is that we can help people make sense of the challenges they face and how ...

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Alan Moore and Gerd Leonhard March 1st Webinar

Sunday, February 28th, 2010 Tomorrow, March 1st Gerd and I are running the first of many sessions on Thriving Commercially in the Networked Society I posted about it (here). So a couple of films made by our friends at Freedom Lab that outline how Gerd and ...

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Tohato – one of the greats of engagement marketing on mobile

Tuesday, February 23rd, 2010 Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well. Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ...

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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized

Nokia Siemens Networks on the hunt for a Regional PR Manager

Thursday, February 11th, 2010 NSN are on the hunt for, a regional PR manager, a passionate communicator able to independently project manage Nokia Siemens Networks PR messaging & platforms in the WSE region to maximize corporate awareness, support our strategy, products and solutions towards the business ...

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The story of txtEagle and the networked organisation

Sunday, January 31st, 2010 We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan's personal fascination is the African continent he talks about how Mpesa and SMS ...

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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized

Was the promise made good for society through 2.0?

Friday, January 15th, 2010 Mr. Lanier, a musician and avant-garde computer scientist — he popularized the term “virtual reality” — wonders if the Web’s structure and ideology are fostering nasty group dynamics and mediocre collaborations. His new book, “You Are Not a Gadget,” is ...

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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Organisations, Ethics, Government & Politics, Identity, Media, Networks, Participation, Philosophy, Society, Trends, Uncategorized

What has happened to creativity?

Wednesday, December 16th, 2009 Something has happened to Britain's creative community and there's no better way to understand this than to go back to a speech that Graham Greene, one of the most admired novelists of his day, gave in Germany in 1969 "on ...

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Posted in: Convergence, Culture, Identity, Philosophy, Society, Television, Trends, Uncategorized, Web/Tech

The life and death of newspapers

Wednesday, December 2nd, 2009 20th Century fingers in the media dyke of the 21st Century - I have been noticing a little groundswell of articles around the fact that The Northumberland Gazette owned by Johnston press will start charging for online content. And the ...

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Gabriel Branby speaking @ the Do Lectures

Wednesday, December 2nd, 2009 I loved Gabriel's presentation @ the Do Lectures. This is what Do say about Gabriel Gränsfors make one the finest forged axes in the world. It has become more than just an axe. It is an icon for quality and a ...

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Posted in: Culture, Engagement Marketing, Engagement Organisations, Ethics, Marketing, Philosophy, Retail, Uncategorized

Local Motors: a business model of our times

Tuesday, December 1st, 2009 [caption id="attachment_4729" align="aligncenter" width="423" caption="Local Motors: the car the people built Online and Offline"][/caption] Recently I wrote a series of posts called Commonwealth in the Networked Society. There was one on Big Pharma and open source, one on open source mobility ...

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