No more interruptions, please
Tuesday, January 18th, 2005Whether it be making TV programmes, holding arts festivals or even launching a radio station, advertisers are funding new vehicles to promote their brands. The Guardian writes.Forays into this area have mostly been limited to branded vignettes on ... Ratings:
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
P&G sees the Light, the rest of the world now has to follow
Sunday, January 16th, 2005Late in 1999, I began my research into the changing landscape of media, marketing and communications. The blogs of many people, the surveys; Yankelvich, The Chartered Institute of Marketing, Deutsch Bank - they all say the same. That conventional marketing ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Retail, Strategy, Trends
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PVR’s: The End of A Beautiful Relationship?
Friday, January 14th, 2005 A very good friend of mine Mike Smallwood - who sits on the SMLXL consulting board has done some thinking on the impact of PVR's in the UK. Much has already been written about the PVR, and much will continue ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Distribution, Economics, iPTV, Marketing, Media, Statistics, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Distribution, Economics, iPTV, Marketing, Media, Statistics, Strategy, Trends
Bob Lutz Blogs
Sunday, January 9th, 2005Don't know who Bob Lutz is? The vice chairman of General Motors. Fast Company ran a post that Lutz is now blogging. And the good the bad and the ugly are responding as Fast Company points out.Remarkably, the marketing ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Marketing, Media, Participation, Social Networks, Trends, Weblogs
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Posted in: Engagement Marketing, Marketing, Media, Participation, Social Networks, Trends, Weblogs
The business of blogging
Saturday, December 11th, 2004From business weekNow advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Strategy, Trends, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Strategy, Trends, Weblogs
TV for teachers
Friday, December 10th, 2004Chalk on blackboards, and the occasional inspirational teacher, are memories we all probably have. Lets fast forward to 2004. Teachers TV is a new government funded project aimed at teachers themselves. Its a great opportunity.The UK government has ...Things are not OK for many of today’s UK teenagers
Monday, December 6th, 2004 They are supposed to be the happiest days of our lives, yet British teenagers have among them the highest rates of obesity, binge drinking, cannabis consumption, sexually transmitted diseases and early pregnancy in the world claims The Observer ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
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Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
Co-creating experiences, co-creating value
Sunday, November 28th, 2004My dear friend Adriana Cronin-lucas at the Big Blog Company drew my attention to a recent e-newsletter by trendwatching entitled customer made Tendwatching observes the debate that people are having about brands, products services, companies. And, making ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
Advertising & video on demand
Tuesday, November 23rd, 2004Video on demand has reached critical mass, and advertisers have taken notice, reports the New York Times. Michael J. Wolf, global head of the media and entertainment practice at McKinsey believes that video-on-demand will become a significant way for ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Trends
Easy Riders Raging Bulls from movies to searching for experiences
Thursday, November 18th, 2004In the book Easy Riders Raging Bulls , the impact of films on our culture is described thus in the words of Susan Sontag:It was at this specific moment in the 100 year history of cinema that ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Networks, Retail, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Networks, Retail, Society, Trends, Web/Tech
Listen to Alan at SXSW
