Nobody is as clever as everybody
Friday, March 18th, 2005 My co-author and friend Tomi Ahonen gave me an article from the economist yesterday called The future of innovation. The rise of the creative consumerThe article discusses how online communities are engaging with a whole ... Ratings:
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Posted in: Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Engagement Sciences, Participation, Philosophy, Social Networks, Strategy, Trends, Web/Tech
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Posted in: Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Engagement Sciences, Participation, Philosophy, Social Networks, Strategy, Trends, Web/Tech
Building a brand through a community
Thursday, March 17th, 2005My good friend Adriana at the Big Blog Company flipped a link over to me today about building a brand via a blog and a community, which I wished we could have shoehorned into our book ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Dyson uses blogs to launch new product
Thursday, March 17th, 2005Thanks to the guys at the Big Blog Company for bringing this to my attention Sucking sound Dyson as in vacuum cleaners is using the blogosphere to launch its new product. Net Imperative says... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Marketing, Participation, Social Networks, Trends, Weblogs
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Posted in: Advertising, Engagement Marketing, Marketing, Participation, Social Networks, Trends, Weblogs
Leave your mind open to what you are seeing
Monday, March 14th, 2005WHY WE MUST FORGE AHEAD INTO NEW METHODS OF ADVERTISING Marketers' Greatest Potential Is In Cutting-Edge Technologies Scott Donaton, editor of AdAge has some very interesting thoughts about the above title.The future is here. This isn't some dark vision of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Trends
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Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Trends
Readymades for the early 21st Century
Monday, March 14th, 2005Marcel Duchamp - the conceptual artist coined the word "Readymades" for his urinal that was placed in art gallery and called art. Creating at the time significant debate. It seems we have something similar going on in the world ...Audio-visual format wars. But guess who is in control?
Sunday, March 13th, 2005From the Financial Times Thursday March 2005. As Tim Burt, Scott Morrison and Aline van Duyan writeMedia companies have to work out how to capitalise on new methods of distributing and storing their output. But different business models mean there ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Distribution, Economics, Generation C, iPTV, Media, Trends
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Posted in: Convergence, Darwin, Distribution, Economics, Generation C, iPTV, Media, Trends
Do the right thing
Sunday, March 13th, 2005Bit off piste here - but I am sitting in Helsinki airport on my way home and I have had this piece of info for a while. In the UK there are 50 million mobile phones. Every year 15 million are ...In pursuit of a lifetime of happiness
Tuesday, March 8th, 2005Having made my guilty post last night having not posted for over a week, which is partly due to the book publication and work. I picked up the FT magazine from this weekend -05.03.05, which I had left open at ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Marketing, Engagement Research, Ethics, Marketing, Society, Strategy, Trends
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Posted in: Culture, Engagement Marketing, Engagement Research, Ethics, Marketing, Society, Strategy, Trends
Thinking sideways
Monday, March 7th, 2005Wired magazine published an interesting article Revenge of the Right Brain which I believe reinforces why our soon to be published book Communities Dominate Brands was such a necessary exercise.Written by Daniel H. Pink and adapted ...An open conversation with General Motors
Wednesday, February 23rd, 2005Neville Hobson has a relevant and timely post on his blog. A conversation with Michael Wiley, Director New Media at GM. This caught our eye at SMLXL since we mention Bob Lutz Vice Chairman at General Motors - ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Convergence, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Listen to Alan at SXSW
