Broadcast and the PC
Monday, October 18th, 2004 More evidence that technology is changing the world we are livng in. From the mediapost website an article on Microsoft and their newly converged piece of kit designed I would imagine to capture audiences and lure them away from conventional broadcast ...Quotes of the week
Tuesday, October 12th, 2004 I opened the FT Creative business today (12 October 2004) to read a number of soundbites. FMCG's business model has collapsed, and companies need to move from product to business model innovation says Tim Thorne, Edengene CEO on ...Power to the people
Monday, October 11th, 2004 Having just posted some thinking outloud on broadcast media and blogs.Living a spontaneous Life
Sunday, October 10th, 2004 Its what makes life exciting, the sudden decision to do something unplanned, a mini adventure in our daily lives. and flash mobbing is something that is enabling this to happen with greater frequency...and it seems the trend has moved to the ...The very latest thinking on 3G
Friday, October 8th, 2004 Tomi Ahonen's latest mobile telecoms book 3G Marketing: Communities and Strategic Partnerships, 333 pages co-authored by Timo Kasper and Sara Melkko, is a solid handbook on the practical sides of why users are becoming addicted to mobile phones, ...The news, blogs and broadcast
Friday, October 8th, 2004 In a recent article in the Financial Times, Blogs and Bias: how fragmented and partisan media are shaping the US election The fragmentation of the media business, from a recent past dominated by three main broadcast television ...What’s happpening in the media today?
Friday, October 8th, 2004 LET'S SEE IF WE HAVE THIS STRAIGHT reported Mediapost on 5th October. Mediapost lists the following A top media executive at WPP's Ogilvy & Mather and MindShare units pled guilty to falsifying media billings data for an advertising ...Oh No my Tivo thinks i’m gay
Wednesday, October 6th, 2004 Mediapost looks at the issues of personalisation for TV and the internet and touches on the mobile phone. All very interesting when SMLXL have a view that providing products and services which enhances the life of the individual is ...From Interruption to Engagement
Wednesday, September 29th, 2004 Linda Wolf, chairman and CEO of Leo Burnett Worldwide, offered her own assessment of the paradigm shift (in marketing communications), which she says involves exposure giving way to engagement, interruption giving way to permission, and broadcasting giving way to customization. So ...
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Posted in: Advertising, Engagement Marketing, Engagement Research, Marketing, Media, Retail, Trends
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Posted in: Advertising, Engagement Marketing, Engagement Research, Marketing, Media, Retail, Trends
