To replace TV? Mobile Phone says today’s FT
Thursday, April 7th, 2005Tomi has made comment on a front page article in today's FT on advertising agencies, mobile phones and TV on our blog dedicated to issues relating to our book.A fascinating front cover story in today's the ... Ratings:
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Posted in: 7th Mass Media, Advertising, Convergence, Engagement Mobile, Marketing, Mobile, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Convergence, Engagement Mobile, Marketing, Mobile, Strategy, Trends, Web/Tech
Caterpillar in the sights of a powerful community
Monday, April 4th, 2005In the Financial Times today (April 4 2005), I came across an article, "Caterpillar caught in activist crossfire."Caterpillar is caught in the cross-fire between corporate America and increasingly activist shareholders, who are campaigning for rights to nominate or ...Darwin comes of age in the 21st Century
Friday, April 1st, 2005Tomi Ahonen , my co-author of our book Communities Dominate Brands, made this post on EAcdemy - I thought it was worth sticking in on the SMLXL blog too...Let it rip TomiThe single most relevant business magazine ...The web is not the Internet
Wednesday, March 30th, 2005TV News in a Postmodern World. Beyond the World Wide Web .This is a must read.Stuff I liked, People do not demand messages. The internet becomes powerful when it can truly deliver 1). Need to know 2). Need to buyAnd of ...Clear channel to webcast music programs
Tuesday, March 29th, 2005From AdAgeAs competition from iPods, cable music networks, satellite radio and online music services intensifies, Clear Channel Radio is launching a weekly Web-based video program featuring live in-studio performances. Similar to MTV's Unplugged, Clear Channel will stream the program, called ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Distribution, Economics, Generation C, Marketing, Media, Social Networks, Statistics, Strategy, Trends, Web/Tech
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Posted in: Convergence, Darwin, Distribution, Economics, Generation C, Marketing, Media, Social Networks, Statistics, Strategy, Trends, Web/Tech
Word of mouth the new black
Thursday, March 24th, 2005Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more than ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
Teens Connect
Thursday, March 24th, 2005Just hot from my inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth.Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more ...The One number you need to grow
Wednesday, March 23rd, 2005Is the title of a paper written by Frederick F. Reicheld Director Emeritus of consulting firm Bain & Co Reicheld argues that customer advocacy is the one number you need to grow. I was prompted to reflect ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Ethics, Marketing, Participation, Philosophy, Society, Trends
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Posted in: Engagement Marketing, Ethics, Marketing, Participation, Philosophy, Society, Trends
Mass market, smart content?
Monday, March 21st, 2005Jackie Danicki at the Big Blog Company and posting on Samizdata raised some interesting issues about the the future of commercial TV in a post Digital Killed the Broadcast Star Jackie is in LA ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Marketing, Media, Networks, Trends
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Marketing, Media, Networks, Trends
Listen to Alan at SXSW
