when the world changes fundamentally
Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things.Garfield writes As technology ...when the world changes fundamentally, survival depends on fundamental change
Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things. Garfield writes As technology increasingly enables fine ... Ratings:
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
Corporate commitment to the community
Saturday, April 16th, 2005Having started thinking about Nike and social reporting I decided to investigate a little further.What is the role and purpose of CSR? (Corporate Social Responsibility) One can see how malpractice either sustained or even short term will ultimately ...On the road to social reporting and transparency
Friday, April 15th, 2005The Financial Times, Wednesday April 11 2005, published an article"Nike makes the step to transparency"It makes compelling reading. Nike has been silent on social reporting for 3 years.This relates back to a courtcase in 2002 between Nike and ...U2 – communities – world poverty – texting
Friday, April 15th, 2005Related to our recent post on mobile phones and TV - speed of information - connection to networks - communities forming around issues etc. Rory Treffiletti of mediapost watched Bono embrace the digital age to bring ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
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Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
Electronic Communities defined
Wednesday, April 13th, 2005Clever guys over at the Faculty of Law, University of EdinburghNicholas J. Gervassis has written a paper on virtual communitiesThe first community, the intellectual virtual community, can be characterised on the basis of a shared (intellectual) ...Chaos theory
Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
Broadcast TV Networks rattled by DVR Inroads: Technology a Serious Threat to Ad Revenue
Tuesday, April 12th, 2005Although the broadcast networks publicly play down the impact of ad-skipping technologies, it was clear from a panel at last week's National Cable & Telecommunications Association conference that TV moguls see the spread of digital video recorders as a serious ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Distribution, Economics, iPTV, Media, Trends, Web/Tech
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Posted in: Advertising, Convergence, Darwin, Distribution, Economics, iPTV, Media, Trends, Web/Tech
Brands and Blogs
Sunday, April 10th, 2005 Jake over at Community Guy has posted an update on the Krytonite story An interview he has picked up from flackLife with comments on an interview with the General manager from Kryptonite It reinforces our view that ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Ethics, Marketing, Networks, Social Networks, Trends, Weblogs
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Posted in: Engagement Marketing, Ethics, Marketing, Networks, Social Networks, Trends, Weblogs
Brands are about interaction
Friday, April 8th, 2005I love the language and tone of voice at Gapingvoid. And of course the subject matter. Here Gaping void muses on how businesses might be more successful wiith their customers, how interacting with them, understanding that the value is ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Ethics, Marketing, Participation, Philosophy, Trends
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Posted in: Engagement Marketing, Ethics, Marketing, Participation, Philosophy, Trends
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