Ogilvy says: From Interruption to Engagement
Thursday, June 26th, 2008 Posted in Advertising, Engagement Marketing, Generation C, Participation, Society, Trends | 4 Comments »All Companies must learn to move from interruption to inviting participation. For all marketing initiatives, this no longer means communicating by interruption, but by engagement Is what was written in CDB, waaaaaaay back in 2005 and in fact it was something ...
Social Advertising Intelligence
Tuesday, June 24th, 2008 Posted in Advertising, Economics, Media, Networks, Social Networks, Statistics, Strategy, Trends, Web/Tech | 1 Comment »The Social Marketing Intelligence company ? Xtract has just released a paper on Social Advertising Intelligence There are many people, companies, striving to make sense of the networked world from a commercial perspective - this started ...
Xtract at Millenium Prize Finalist Symposium
Thursday, June 12th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Mobile, Networks, News, Social Networks, Strategy, Trends, Web/Tech | No Comments »The Millenium Symposium is an event that takes place in Finland and in fact brings many people together far and wide. For example The Chief Editor and Publisher, Jason Pontin of MIT Technology Review The ...
Social Media Will Change Your Business - Engagement by any other name
Wednesday, June 11th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »Tomi and I did not use the word Social Media in CDB, but we did describe a phenomenon that we called the 4C's Commerce Culture Community Connectivity The once separate provinces of innovation, technology, economic activity, culture and communities are pulling together and converging into ...
All the rest is Spam, spam, spam, spam
Thursday, June 5th, 2008 Posted in Advertising, Convergence, Darwin, Engagement Marketing, Quotes, Retail, Strategy, Trends | No Comments »Sitting here at JFK this caught my eye All the rest is spam by my friend DC @ Fasterfuture blogspot David mentions a Scott Karp post Why Traditional Advertising Formats Fail On The Web He should have said ...
All quiet on the Western Front?
Thursday, June 5th, 2008 Posted in Economics, Media, Mobile, News, Strategy, Trends | No Comments »Its been a buy week - though not on this blog. I have been traveling widely this week throughout the US - talking to VC's, media companies and investment bankers. So the long days and travel have curtailed my blogging activities. What was ...
Connectivity unleashes productivity
Thursday, May 29th, 2008 Posted in 7th Mass Media, Culture, Darwin, Economics, Mobile, Networks, Social Networks, Society, Statistics, Trends | No Comments »Kevin Kelly gives us a blow by blow account of a speech made at the Long Now Foundation about decentralising control, the Gameen Bank and how that has helped local and poor populations presented by Iqbar ...
Gen C - Don’t live for work
Thursday, May 29th, 2008 Posted in Culture, Generation C, Philosophy, Society, Trends | 2 Comments »Everyone likes to call them Gen Y - Why? as Y stands for nothing much - whereas GenC stands for the Community Generation. Anyway nitpicking over... Teenagers and young adults - the so-called Generation Y - have watched with horror as ...
Gen C - Don’t live for work
Thursday, May 29th, 2008 Posted in Culture, Generation C, Philosophy, Society, Trends | No Comments »Everyone likes to call them Gen Y - Why? as Y stands for nothing much - whereas GenC stands for the Community Generation. Anyway nitpicking over... Teenagers and young adults - the so-called Generation Y - have watched with horror as ...
The economics of abundance and human behaviour
Thursday, May 22nd, 2008 Posted in Culture, Economics, Retail, Society, Statistics, Trends | No Comments »What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention. The only factor becoming scarce in a world of abundance is human attention. Said the economist Herbert ...
