The True Promise of the Mobile Society - Access, Communication & Business
Friday, October 3rd, 2008 Posted in 7th Mass Media, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Ethics, Generation C, Government & Politics, Marketing, Media, Mobile, Networks, Retail, Social Networks, Society, Trends | No Comments »I am speaking at an event in Slovenia in November and I was asked to write something about my presentation. I thought it was worth sharing It is often said that that what works in one country, does not work in ...
The Black Gold of the 21st Century - refined data
Tuesday, September 30th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Science, Strategy, Trends, Uncategorized, Web/Tech | 1 Comment »An interesting piece/rant from Bob Garfield - SMLXL has written a whitepaper on Social Marketing Intelligence - the black gold of the 21st Century - please contact me alanm (AT) smlxtralarge (DOT) com We've stipulated already that display advertising as a ...
You’ve come a long way, but you ain’t seen nothin’ yet
Wednesday, September 17th, 2008 Posted in Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Says Vint Cerf in his Op-ed piece about the Internet I have no doubts that its social repercussions will take decades to be fully understood, but it has already done much to benefit the world. It has provided access to information ...
Co-creation of a business
Friday, September 5th, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Participation, Society, Strategy, Trends, Web/Tech | No Comments »Threadless is an example of the Generation that is networked, participatory, and co-creative. It is a great example of the combination of Engagement In the The Customer is the Company an in-depth look at the company Threadless - one can ...
The anthropology of YouTube [2]
Sunday, August 3rd, 2008 Posted in Advertising, Convergence, Culture, Engagement Marketing, Generation C, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | 1 Comment »last night I went and had a good dig into the blog led by Dr. Michael Wesch I was intrigued initially by his amazing films first sparked by The machine is Us/ing us In a section of his presentation to the Library ...
The anthropology of YouTube
Friday, August 1st, 2008 Posted in Convergence, Culture, Engagement Marketing, Film, Generation C, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | No Comments »Dave Cushman wrote a very engaging piece The great disruption of social networks reaches its tipping point which accompanies this very well.
What is advertising?
Friday, August 1st, 2008 Posted in Advertising, Culture, Engagement Marketing, Ethics, Generation C, Society, Trends | No Comments »Say the word advertising and people will imagine TV spots Bill Boards Classifieds Banner ads Direct Mail and so on. I think these are but the furniture of advertising. Robin Good has made a great post on the Brand Ambassador Robins treatise The brand ambassador is an advertising model ...
The link economy vs. the content economy
Wednesday, July 30th, 2008 Posted in Advertising, Convergence, Darwin, Economics, Networks, Social Networks, Society, Trends | No Comments »Some interesting thoughts from The imperatives of the link economy 1. All content must be transparent: open on the web with permanent links so it can receive links. It?s not content until it?s linked. 2. The recipient of links is the party ...
Festival - technology and We Media aka social networking
Tuesday, July 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Engagement Marketing, Ethics, Generation C, Mobile, Networks, Participation, Philosophy, Quotes, Social Networks, Society, Trends | No Comments »I am in the process of reading John Thackara's book In the Bubble He writes Throughout the modern age we have subordinated the interests of people to those of technology, an approach that has led to the unthinkable destruction of traditional cultures ...
The LA Fire Department using Twitter
Saturday, July 26th, 2008 Posted in Darwin, Mobile, Networks, Participation, Social Networks, Society, Trends, Web/Tech | 6 Comments »The city fire department is on the cutting edge of Web 2.0, the new wave of innovation that has moved the internet away from the static screen and helped turn it into a dynamic, world-wide community. Exhibit A for the ...
