What lies beneath
Wednesday, July 21st, 2004PR machine has an interesting observation in an article for Global PR blog week:Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ... Ratings:
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Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
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Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
Disappearing channel scarcity
Monday, July 19th, 2004Seth Godin writes about his conversation with a friend in TV business. I find it interesting as it reflects the mindset of the TV industry and probably explains their current situation:Twenty years ago, everyone in the TV business believed in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Messaging, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Messaging, Trends, Web/Tech, Weblogs
The colour of profit
Saturday, July 17th, 2004There are people who think official color reassignments are a conspiracy theory. Teresa Nielsen Hayden of Making Light blog has the short answer is that they are a conspiracy, but they aren't theoretical, and submits as evidence the assigned colors ...Even Longer Goodbye
Tuesday, July 13th, 2004P&G bankrolled commercial television and was the biggest spender on broadcast advertising. But P&G have realised that this dinosaur of a business model is no longer financially tenable. That the costs of marketing are rising whilst the effectiveness of that activity ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
The Long Goodbye or Are You Talkin’ to Me?
Saturday, May 15th, 2004Finally I have got round to responding to this article written by Nick Kettles When the Chartered Institute of Marketing produces a report "You talkin to me? Marketing Communications in the age of consent." One knows that things in the world of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Marketing, Retail, Strategy, Trends
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Posted in: Advertising, Engagement Marketing, Marketing, Retail, Strategy, Trends
Blogging the Observer
Monday, April 5th, 2004It was an interesting read, in Sundays Observer on blogging. Yet it seemed that the point was missed about the true nature and capability of blogging. The focus seemed about the egotistical nature of blogging, which is not wrong however, ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Its life, but not as we know it
Friday, April 2nd, 2004 The changing retail high streetBy Alan Moore, Ross Sleight, & Axel Chaldecott As a child, I remember experiencing the strange but curiously wonderful smell of the tobacconist, or the lure of the sweetshop, with its dark wooden counter and rows and ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Mobile, Retail, Trends
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Mobile, Retail, Trends
Mobile Marketing. How to succeed in a connected Age
Thursday, March 11th, 2004 Expanding Time, Expanding Experience, Expanding Me An overview of mobility and its potential for businesses and brands. This article was commissioned by the Marketing Society Journal for inclusion in March 2004By Alan Moore and Tomi Ahonen During the TV show American ... Ratings:
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Posted in: 7th Mass Media, Engagement Marketing, Marketing, Mobile, Trends
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Posted in: 7th Mass Media, Engagement Marketing, Marketing, Mobile, Trends
Listen to Alan at SXSW
