Streamed web ads as effective as television
Monday, November 15th, 2004Brand Republic reports that video advertising on the internet has the same impact as television advertising, this has been proved via a new study. The study was carried out on behalf of Pfizer Healthcare, from advertising it ran on MSN Video. ... Ratings:
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Posted in: Advertising, Convergence, Marketing, Trends, Web/Tech
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Posted in: Advertising, Convergence, Marketing, Trends, Web/Tech
Living in a converged mobile world
Monday, November 15th, 2004Today's Daily Telegraph unveils a music vending machine that allows people to buy and download songs in the street, at railway stations or in the pub. The kiosks, which transfer tracks to a mobile phone or personal music player for about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Distribution, Economics, Generation C, Media, Mobile, Music, Trends
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Posted in: 7th Mass Media, Convergence, Distribution, Economics, Generation C, Media, Mobile, Music, Trends
Ad agencies sound the alert
Thursday, November 11th, 2004Back page of the Financial Times November 9th 2004 Ad Agencies sound the alert over the mobile phone. The principle outline of the piece is that the ad agencies are going to find it much harder to reach young people ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Philosophy, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Convergence, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Philosophy, Strategy, Trends, Web/Tech
Branding is no longer what you do to cows
Monday, November 8th, 2004Wired Magazine published an article this month about brands and marketing communications. The Decline of Brands The author is James Surowiecki. Surowiecki says:The world, it seems, is disappearing beneath a deluge of logos. In the past decade, ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Research, Marketing, Strategy, Trends
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Posted in: Advertising, Engagement Research, Marketing, Strategy, Trends
Nowhere to run to
Tuesday, November 2nd, 2004Unlike the UK, blogging (online publishing and peer to peer feedback) is big in the US. It is also increasingly used in the US as a powerful mediator of the truth. Mazda got themselves into some very hot water recently when they ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Football, mobile phones and bird watching
Sunday, October 31st, 2004Premier League downloads could answer 3G operators' prayer reported the Financial TimesWhen Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
Distrust of the Corporation
Sunday, October 31st, 2004Mark Moody-Stuart writing in the Financial Times this weekend Distrust in the land of pyschos and soya milkThe aim is to demonstrate that the modern corporation is a dysfunctional development and that the economic system supported by corporations ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Engagement Organisations, Ethics, Trends
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Posted in: Engagement Marketing, Engagement Organisations, Ethics, Trends
Growing up with Television
Friday, October 29th, 2004 I watch a lot of Television, I've always watched a lot. There's a great deal of resonance in the shared experience of Hong Kong Phooey - Not the Nine O'clock News and the Rise and Fall of Reggie Perrin. I ...Marketing Awakens
Thursday, October 28th, 2004Published in the FT Creative Business 26 October 2004 I opened FT Creative Business today and thought I must be dreaming. It felt like at last I was reading about the real, threatened, exciting marketing world of 2004, rather than ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Trends
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Trends
Another business model under threat
Wednesday, October 27th, 2004 WHAT KEEPS THE FOLKS AT BLOCKBUSTER VIDEO UP LATE AT NIGHT? HINT, IT'S NOT COUNTING THE LATE FEE RECEIPTS - If there were any doubts that the video rental marketplace is coming to an end, cable giant Comcast and ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Distribution, Economics, Trends, Web/Tech
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Posted in: Convergence, Darwin, Distribution, Economics, Trends, Web/Tech
Listen to Alan at SXSW
