Archive for the ‘Television’ Category

Communities Dominate Brands – prescient

Saturday, August 1st, 2009Tim Harrap in a twitter post mentioned a conversation @ Marketing in Australia that identifies Communities Dominate Brands as being – prescient. We have become linked to what is now commonly called Social Media - thought I still prefer the ...

Digital Britain loses the plot

Monday, July 27th, 2009Recently a conference took place to discuss Lord Carters report on Digital BritainA while ago I asked David Bollier who had worked with the Aspen Institute for 15 years to help draft a response to the Digital Britain report - ...

television channels are history

Monday, July 27th, 2009says Time Berners LeeThe man credited with creating the web says that television channels will be history and that the internet should be able to offer a random access library of anything that has ever been broadcast. Twenty years after ...

Creating economic value in; content, social communication and Mobility

Friday, March 27th, 2009Was the guts of Gerd Leonhards presentation at the Nokia Siemens Transformation conference in Cologne this week.Fascinating stuff, and I was very glad that we got to shake hands and have a good chat too.Gerds argument is that the global ...

The future not by TV but by broadband

Tuesday, December 16th, 2008Television cannot deliver a digital society, only broadband can do that. The move to digital broadcasting and to broadband means that media literacy depends on a willingness to embrace new technology. That may be a challenge for many people. Changes ...

TV dramas: a South Korean distribution case study

Monday, December 15th, 2008While 'windowing' as a vehicle for intertemporal price discrimination has been the traditional distribution strategy for TV programs, new digital technologies are calling for new distribution methods. In this study, we examine the changing distribution patterns for TV dramas in ...

The Communication Ideal

Thursday, November 20th, 2008I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight.I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me ...

Punctuated Equilibrium for the Johnston Press

Friday, May 16th, 2008Its sad when you see entire industries under threat - its sad when those industries also have only themselves to blame. Sometimes however they just cant see it coming - Blindsided As Stephen Jay Gould wroteStructural or mental ...

The future of TV – Monaco

Thursday, May 15th, 2008I have meet some interesting people in Monaco.Thoughts : panel-based audience measurement - and counting for the digital age is madness...Steam age technology in the digital agePeople are still hung up on the furniture (formats) of commercial messaging...We need new ...

TV advertising: moving the deck chairs on the titanic

Friday, May 2nd, 2008I have been chatting to a few colleagues about metrics in relation to TV and I was pointed to Marketing in the era of accountabilityWhich I would have thought should have been free but there you go.Anyway I ...

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