Television | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for the ‘Television’ Category

The future not by TV but by broadband

Tuesday, December 16th, 2008 Television cannot deliver a digital society, only broadband can do that. The move to digital broadcasting and to broadband means that media literacy depends on a willingness to embrace new technology. That may be a challenge for many people. Changes ...

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867 views
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Generation C, Link Economy, Media, Networks, Society, Strategy, Television, Trends, Web/Tech

TV dramas: a South Korean distribution case study

Monday, December 15th, 2008 While 'windowing' as a vehicle for intertemporal price discrimination has been the traditional distribution strategy for TV programs, new digital technologies are calling for new distribution methods. In this study, we examine the changing distribution patterns for TV dramas in ...

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508 views
Posted in: Broadcast, Distribution, Economics, Generation C, Media, Strategy, Television, Trends

The Communication Ideal

Thursday, November 20th, 2008 I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight. I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me ...

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633 views
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Convergence, Culture, Darwin, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Law, Marketing, Mobile, Music, Networks, Participation, Society, Strategy, Television, Trends, Web/Tech

Punctuated Equilibrium for the Johnston Press

Friday, May 16th, 2008 Its sad when you see entire industries under threat - its sad when those industries also have only themselves to blame. Sometimes however they just cant see it coming - Blindsided As Stephen Jay Gould wrote Structural or mental ...

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499 views
Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Media, Newspapers, Participation, Statistics, Strategy, Television, Trends, Web/Tech

The future of TV – Monaco

Thursday, May 15th, 2008 I have meet some interesting people in Monaco. Thoughts : panel-based audience measurement - and counting for the digital age is madness... Steam age technology in the digital age People are still hung up on the furniture (formats) of commercial messaging... We need new ...

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379 views
Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Media, Mobile, Strategy, Television

TV advertising: moving the deck chairs on the titanic

Friday, May 2nd, 2008 I have been chatting to a few colleagues about metrics in relation to TV and I was pointed to Marketing in the era of accountability Which I would have thought should have been free but there you go. Anyway I ...

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338 views
Posted in: Advertising, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Television, Trends, Web/Tech

The Age of Unreason in the Age of Networks

Thursday, April 24th, 2008 I came across this today A book and idea which requires some reflection anti-rational government is not the product of a Machiavellian plot by ?Washington? but is the inevitable result of ?an overarching crisis of memory and ...

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324 views
Posted in: Citizen journalism, Culture, Generation C, Government & Politics, Humour, Media, News, Social Networks, Society, Television, Trends

The 1st Agency Summit – Sopwell House

Monday, March 10th, 2008 Last night I kicked off this 3 day event with a small address about how advertising faces perhaps some of its greatest challenges to survive in the digital age. I mentioned Esther Dyson and Bill Gates who observed ...

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338 views
Posted in: Advertising, Darwin, Economics, Engagement Marketing, Events, Media, Strategy, Television, Trends, Web/Tech

Who counts the audience?

Saturday, March 8th, 2008 Google is considering bringing its TV advertising service, now being tested in the US, to the British market. It would be its first entry into so-called offline advertising this side of the Atlantic. The Google TV Ads service takes ...

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322 views
Posted in: Advertising, Convergence, Economics, Media, Networks, Newspapers, Strategy, Television, Trends, Web/Tech

Influentials are toast

Wednesday, February 6th, 2008 Is the Tipping Point Toast? This story has in fact come to me via a number of sources. So thank you all you kind hearted souls. :-) I am sure many have read the above post. The premise according to ...

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