Archive for the ‘Television’ Category

Nielsen study highlights growing power of online communities

Tuesday, February 7th, 2006The power of online communities is growing rapidly, according to new research, which highlights why traditional media firms such as News Corporation and ITV are snapping up community websites.According to Nielsen NetRatings PDF almost 1.8bn web ...

Conversations on Convegence

Wednesday, February 1st, 2006Conversations on ConvergenceMonday's International Herald Tribune had a fascinating article with views from several directions on convergence in the media space. The IHT quoted EA (Entertainment Arts the video gaming giant), Star the Asian satellite broadcaster, and SK Telecom Korea's ...

Communities and web 2.0

Wednesday, February 1st, 2006What's accelerated Web 2.0 ideals more recently are new technologies. Implementing the movement's basic principles is less expensive and easier than it was several years ago because of the evolution of data storage and software, plus the wider adoption ...

Searching for success in the interactive age

Tuesday, January 17th, 2006Thought provoking Flooding the market with downloads of existing content and breaking up media conglomerates is no way to nurture a digital broadband revolution. Such knee-jerk responses by established media companies to unprecedented technology-driven changes in their business must soon ...

Communities Dominate Brands book reviews

Monday, January 16th, 2006Customers reviewsvia Books shop Date: 2005-09-20 Title: Brilliant This book is brilliant...I read it cover to cover in 6 hours. A must read for all those interested in integrated messaging and new media. Mark Barounos President of Marketing and SalesDate: 2005-06-21 Title: If you haven't ...

From small acorns mighty trees grow

Friday, January 13th, 2006News Corporation will start offering video downloads on its recently acquired myspace.com as it focuses on creating "more content and better content," said the chief executive, Rupert Murdoch. Speaking at a technology and media conference in Arizona, Mr Murdoch described ...

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

The end of the world wide wait

Thursday, January 5th, 2006At many new Web sites and services, the creative energy of countless souls virtually crackles off the screen. They're cobbling together their own services from customizable Web sites and Lego-style pieces of Web software. By the millions, they're gathering ...

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