What’s stopping all the good ideas
Saturday, September 11th, 2004I read somewhere, that a CEO observed recently that all that was left over from the technological and business revolution that has happened over the past 5 years is inertia.I wish I could find the quote. And I wish it ...I hate to shop but I love ebay
Saturday, September 11th, 2004Patti Waldmeir wrote in the FT magazine last weekHaving looked at our blog recently, I felt that we had covered a lot of ground but perhaps had got hung up on the 'digital thing', however Waldmeir's article was ...Can your company survive and even prosper in chaotic times?
Wednesday, September 8th, 2004Asks Axel Chaldecott & Alan MooreDigitisation is already causing chaos across all economies. But its effects are only just beginning.Is your company equipped to meet these challenges?Can it source the assistance that will be required to face the future with ... Ratings:
(1 votes, average: 5.00 out of 5)
Loading ... Comments: Comments Off
Please wait
Posted in: Strategy
(1 votes, average: 5.00 out of 5) Loading ...Please wait
Posted in: Strategy
The New Bottom Line
Wednesday, August 18th, 2004The New Bottom Line, published by Capstone and authored by Alan Mitchell, Andreas W. Bauer and Gerhard Hausruckinger is an important addition to the research that is currently fuelling the debate that Stephen J. Gould would describe ... Ratings:
(No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Books, Culture, Darwin, Engagement Marketing, Engagement Organisations, Marketing, Society, Strategy, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Books, Culture, Darwin, Engagement Marketing, Engagement Organisations, Marketing, Society, Strategy, Trends
Context is King
Monday, August 16th, 2004Interbrand has recently published the list of the top 100 brands, reported in design week29 July 2004, Design Week By Mike Exon Apple and Amazon have made the biggest gains in brand equity this year, with ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Marketing, Retail, Statistics, Strategy
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Marketing, Retail, Statistics, Strategy
Coca Cola takes mobile engagement into Spain
Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
Living in a mobile world
Sunday, August 15th, 2004 During much of the 1990s mobile phones were gadgets for techno-geeks. It was only at the end of the decade that the number of mobile phones started to accelerate past all others. But any annual statistics are reported in the ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends
Lost in translation
Monday, August 2nd, 2004A lost balloonist lands in a random field and asks a man out walking his dog "Where am I?" The man replies "you are three feet in front of me in the middle of a field". "You must be an accountant!" retorts the ...The Long Goodbye or Are You Talkin’ to Me?
Saturday, May 15th, 2004Finally I have got round to responding to this article written by Nick Kettles When the Chartered Institute of Marketing produces a report "You talkin to me? Marketing Communications in the age of consent." One knows that things in the world of ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Engagement Marketing, Marketing, Retail, Strategy, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Engagement Marketing, Marketing, Retail, Strategy, Trends
Listen to Alan at SXSW
