Connectivity, Culture, Community and Commerce. Why it’s all happening on the web
Monday, May 23rd, 2005Peter Preston writing in yesterday's Observer made a comment which chimes perfectly with our book. He saidThere are times, times of profound upheaval, when one change seems to fit with another - then, suddenly, to change everything. ... Ratings:
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
Convergence leads to an participatory culture
Saturday, May 21st, 2005I met a friend of mine today in Cambridge who runs a well respected retail design company. We had been talking off and on over the past months, and was a opportune moment to catch up, even though he got ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
The end of marketing as we know it?
Tuesday, May 3rd, 2005From the Red Couch , Jonathan Schwartz COO of Sun Microsystem interviewed about the recent success of Sun and blogging.From Schwartz' perspective, blogging is not an appendage to Sun's marketing communications strategy, it is central to it. He ...The powerful medium of two-way conversations
Saturday, April 30th, 2005Adriana at the Big Blog Company found this great quote for all you blog sceptics out there. C'mon YOU KNOW WHO YOU ARE - I even met one or two last night at the ICA where I was ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
The BBC & social media
Saturday, April 30th, 2005John Naughton writing in last weeks Observer, published an article Priceless thinking at the BBC. Essentially the BBC is going to produce a Creative Archive The BBC describes it thus a "pioneering new approach to public ... Ratings: (No Ratings Yet)
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Posted in: Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
Mobile world’s ‘connected community’ presents advertisers with a new challenge
Sunday, April 24th, 2005The publication of our letter in the Financial times on Thursday April 21. Tomi and I were responding to the article that had run in the FT "TV under threat". This is what we had to saySir, Your editorial "TV ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
Bill Gates muses on two way flows of communication
Wednesday, April 20th, 2005Bill Gates on BloggingTony Perkins of AlwaysOn, the blogazine of innovation writes in the hard copy (not available online) about Bill Gates' comments on blogging during a private dinner at Gates home on Lake Washington: Blogging makes it very ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Generation C, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Weblogs
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Posted in: Engagement Marketing, Generation C, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Weblogs
when the world changes fundamentally, survival depends on fundamental change
Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things. Garfield writes As technology increasingly enables fine ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
Chaos theory
Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
Listen to Alan at SXSW
