The advertising agency of the future: Or the day the music died. Welcome to the iMedia Summit
Sunday, February 24th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Events, Generation C, Media, News, Philosophy, Strategy, Travel, Web/Tech | 1 Comment »A long long time I can still remember how the music used to make me smile and I if I had my chance that I could make those people dance and maybe they'd be happy for a ...
What do you do when you do not have enough resources?
Tuesday, February 19th, 2008 Posted in Engagement Marketing, Generation C, Participation, Strategy | 1 Comment »Recently I spoke with an editor who bemoaned the fact he didn't have the staff to perform the simple act of adding a couple of news pages to his monthly magazine - and the lack of resource he ...
Incubators for Media Innovation
Tuesday, February 19th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Media, News, Newspapers, Quotes, Strategy, Trends | No Comments »With 110 million members and $800 million in annual revenue, MySpace has become a growth engine for Rupert Murdoch's News Corp. (NWS) media empire. Now the media mogul wants to turn the online social network into a breeding ...
Search goes social
Saturday, February 16th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Delver is a new search engine built around the uses of social-network data to return personalized results from the larger Web. a person begins a search at Delver by typing in her name. Delver then crawls social-networking ...
NUJ on the future of journalism
Tuesday, February 5th, 2008 Posted in Citizen journalism, Convergence, Culture, Distribution, Economics, Generation C, Media, Newspapers, Participation, Society, Strategy, Trends, Web/Tech | No Comments »While the NUJ welcomes the access to online media afforded by Web 2.0, we do have concerns about the effect on standards of unlimited and unedited contributions. Publishers welcome the availability of ?user-generated content? ? or citizen ...
The wonderful world of Co-creation and why every business will learn to adopt the principles of Co-creation and Engagement
Sunday, February 3rd, 2008 Posted in Culture, Economics, Engagement Marketing, Generation C, Participation, Philosophy, Social Networks, Society, Strategy, Trends | No Comments »I feel like I am on a trip down memory lane, having posted recently on Engagement after going through some charts from 2004 and a post we made on Co-creation Today it is the paper written by ...
Engagement Marketing as described in 2003
Tuesday, January 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Philosophy, Social Networks, Strategy, Television, Web/Tech | 2 Comments »Today, I have been mostly thinking about a workshop for a client and I went back into the SMLXL vaults and pulled out a presentation. If any one wants the charts, please get in touch with me. So here is ...
The architecture of the 21st Century organisation
Thursday, January 24th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Newspapers, Participation, Philosophy, Society, Strategy, Television, Trends, Web/Tech | 2 Comments »Recently, I have been working with to a number of companies via our Engagement Marketing Workshops We have worked with large media companies, a large newspaper group and a mobile operator. Not all the in the UK. I was asked the question, ...
The man who would be President
Monday, January 14th, 2008 Posted in Culture, Engagement Marketing, Generation C, Government & Politics, Participation, Social Networks, Society, Strategy | No Comments »An in depth look at Barack Obama Barack famously said Your issues of unemployment and crime in the community are the same issues the Baptists are having and the African Americans are having. Let's put all the other ...
Media - News - Trust - Morality - Ethics and Commerce: Uncomfortable bedfellows
Tuesday, December 18th, 2007 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Newspapers, Participation, Philosophy, Second Life, Society, Strategy, Trends, Web/Tech | No Comments »Get your facts straight mate In 1985, when asked whether news organizations "get the facts straight" or are "often inaccurate," 55 percent chose the former option and 34 percent the latter. This past July, when Pew asked ...
