Oh - we had a community - Lessons from Nextel
Monday, March 17th, 2008 Posted in Engagement Marketing, Ethics, Mobile, Social Networks, Strategy, Trends | 2 Comments »A fascinating article on what Tomi blogged at at great length may I add on the Sprint/Nextel debacle. Nextel Communications Inc. (Nasdaq: NXTL - message board), once the poster child for high average revenue per user ...
The 1st Agency Summit - Sopwell House
Monday, March 10th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Events, Media, Strategy, Television, Trends, Web/Tech | No Comments »Last night I kicked off this 3 day event with a small address about how advertising faces perhaps some of its greatest challenges to survive in the digital age. I mentioned Esther Dyson and Bill Gates who observed ...
Who counts the audience?
Saturday, March 8th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Newspapers, Strategy, Television, Trends, Web/Tech | No Comments »Google is considering bringing its TV advertising service, now being tested in the US, to the British market. It would be its first entry into so-called offline advertising this side of the Atlantic. The Google TV Ads service takes ...
Mobile Marketing Awards for Best Offering from a Service Provider - the winner is Blyk
Friday, March 7th, 2008 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, News, Strategy, Trends, Web/Tech | No Comments »JMac from Blyk tells it like no other This is great for Blyk, and also interesting - rumours run like a virus around Blyk, ie highly contagious, but one is not sure where they come from. For example Peggy Ann ...
Ken Livingstone proclaims : London gets an Ad Free day : No ads anywhere at all!!!!
Thursday, March 6th, 2008 Posted in Advertising, Culture, Engagement Marketing, Strategy, Trends | No Comments »So I cheated and used something in the Daily Mail Headline styleee Sao Paolo : The city that said no to advertising is however true. They are a vivid, visual allegory (see below) for the "take ...
C’mon - we all loved Bambi and what the F@?k has that got to do with Marc Newson?
Wednesday, March 5th, 2008 Posted in Culture, Philosophy, Strategy | No Comments »Today my 44th Birthday - hence slightly relaxed. One thought I would like to share which arrived whilst watching a TV programme last night about the designer Marc Newson - Marc Newson - Urban Spaceman was the ...
C’mon - we all loved Bambi and what the F@?k has that got to do with Marc Newson?
Wednesday, March 5th, 2008 Posted in Culture, Philosophy, Strategy | No Comments »Today my 44th Birthday - hence slightly relaxed. One thought I would like to share which arrived whilst watching a TV programme last night about the designer Marc Newson - Marc Newson - Urban Spaceman was the ...
C’mon - we all loved Bambi and what the F@?k has that got to do with Marc Newson?
Wednesday, March 5th, 2008 Posted in Culture, Philosophy, Strategy | No Comments »Today my 44th Birthday - hence slightly relaxed. One thought I would like to share which arrived whilst watching a TV programme last night about the designer Marc Newson - Marc Newson - Urban Spaceman was the ...
Ketchum report: Media Myths and realities and Gary Hamel
Monday, March 3rd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Participation, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »1). the way professionals communicate is out of sync with the way consumers use media; 2). communicators need to include focusing on connecting with individuals in addition to mass media channels; 3). consumers in emerging markets are setting the ...
Tough Love from Jeff Jarvis
Sunday, March 2nd, 2008 Posted in Advertising, Convergence, Distribution, Economics, Generation C, Media, Newspapers, Society, Strategy, Trends | No Comments »The other day, when I noted that the hedge fund breathing down the necks of the NY Times Company board and management had acquired as much stock as the Sulzberger family, I said that strategic change in the ...
