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Archive for the ‘Strategy’ Category

Saturday, April 5th, 2008 Posted in Convergence, Culture, Darwin, Economics, Government & Politics, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Statistics, Strategy, Trends, Uncategorized, Web/Tech | No Comments »

The way that consumer power is shifting across the globe is going to significantly affect the way that brands maintain ‘relationships’ with their customers. The impact of new economic global powerhouses, coupled with the empowerment of ‘digitally fluent’ consumers means ...

Saturday, April 5th, 2008 Posted in 7th Mass Media, Advertising, Broadcast, Convergence, Economics, Marketing, Media, Mobile, Strategy, Trends, Web/Tech | 1 Comment »

An interesting and indeed an engaging set of videos which are well worth looking at how media is evolving, how TV and the web will converge, how we will go increasingly mobile, how search and discovery will transform advertising ...

Thursday, April 3rd, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | 1 Comment »

Reading Tomi's last post prompted me to think out loud on some broader issues that have been brewing for some time. That thought process relates to the idea of FRICTION - Friction is abrasion, agitation, attrition, ...

Tuesday, April 1st, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Networks, Social Networks, Society, Statistics, Strategy, Trends, Web/Tech | No Comments »

Prive Waterhouse Coopers have published a report How consumer conversation will change business One consumer voice can morph into a community in minutes. Are you listening? They say - The speed and scale of consumer conversations can redirect entire markets - ...

Monday, March 31st, 2008 Posted in Convergence, Culture, Darwin, Distribution, Engagement Marketing, Government & Politics, Networks, Participation, Social Networks, Society, Strategy, Web/Tech, Weblogs | No Comments »

I just read Ellen McGirt's poignant feature story on The Brand Called Obama in Fast Company, and my marketing head is spinning. "The fact that Obama has taken what we thought we knew about politics and turned ...

Monday, March 31st, 2008 Posted in Culture, Darwin, Economics, Engagement Civil Society, Ethics, Government & Politics, Politics, Retail, Society, Strategy | 1 Comment »

Just imagine you are part of the government. Among your principal concerns are how to hold society together at a time of rapid change. You worry about social and community cohesion and the practical, psychological and economic isolation of the ...

Wednesday, March 26th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »

An interesting debate this one. A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs, video and audio for public consumption -- and professional journalists, movie makers ...

Wednesday, March 26th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »

Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...

Monday, March 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Strategy, Trends, Web/Tech | 1 Comment »

I have never met Benjamin Joffe - but he is part of our global network as is Lars Cosh-Ishii from tokyo Benjamin recently presented in OZ and I wold like to share with your his thoughts ...