Archive for the ‘Statistics’ Category

PVR’s: The End of A Beautiful Relationship?

Friday, January 14th, 2005 A very good friend of mine Mike Smallwood - who sits on the SMLXL consulting board has done some thinking on the impact of PVR's in the UK. Much has already been written about the PVR, and much will continue ...

Embracing the Digital Age

Sunday, August 22nd, 2004Boards only spend 3% of their time thinking about the futureFive or six years ago home electronics was a peaceful market. Now people from the outside are coming in like hunting tribes Hideki Komiyama, Sony Electronics chief operating ...

Context is King

Monday, August 16th, 2004Interbrand has recently published the list of the top 100 brands, reported in design week29 July 2004, Design Week By Mike Exon Apple and Amazon have made the biggest gains in brand equity this year, with ...

Living in a mobile world

Sunday, August 15th, 2004 During much of the 1990s mobile phones were gadgets for techno-geeks. It was only at the end of the decade that the number of mobile phones started to accelerate past all others. But any annual statistics are reported in the ...

The Elusive Definition of Marketing ROI

Tuesday, July 20th, 2004Interesting, although rather predictable, were the results of an exclusive survey on the marketing accountability and ROI released by the Association of National Advertisers (ANA) and Forrester Research yesterday. Jim Nail, Principal Analyst at Forrester Research, discussed the results at ANA's ...

Even Longer Goodbye

Tuesday, July 13th, 2004P&G bankrolled commercial television and was the biggest spender on broadcast advertising. But P&G have realised that this dinosaur of a business model is no longer financially tenable. That the costs of marketing are rising whilst the effectiveness of that activity ...

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