Archive for the ‘Statistics’ Category

More reviews of Communities Dominate Brands

Tuesday, January 24th, 2006In a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...

What have Ricky Gervais, Chris Moyles and three french maids have in common?

Monday, January 23rd, 2006Well according to the Guardian they were top of the iTunes podcast chart last week. In less than two years podcasting has gone from the periphery of the internet to a mainstream digital platform, exploited by newspapers, broadcasters and amateur ...

Communities Dominate Brands book reviews

Monday, January 16th, 2006Customers reviewsvia Books shop Date: 2005-09-20 Title: Brilliant This book is brilliant...I read it cover to cover in 6 hours. A must read for all those interested in integrated messaging and new media. Mark Barounos President of Marketing and SalesDate: 2005-06-21 Title: If you haven't ...

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

Why use your TV to watch repetitive drivel when you can plug your PlayStation into it instead

Monday, December 19th, 2005Why indeed...Britons' love of TV goes down the tube The latest figures from the British Audience Research Board (BARB) show all five terrestrial channels have been hit hard - the victims, according to some experts, of unimaginative and ...

Troubling times for retailers

Tuesday, May 31st, 2005Are we in a cycle? Are we facing something more fundamentally structural? As retailers continue to struggle. The FT on Thursday 26 May reported that WH Smith, MFI, Dixons and Kingfisher had all suffered on the high street and their share ...

Clear channel to webcast music programs

Tuesday, March 29th, 2005From AdAgeAs competition from iPods, cable music networks, satellite radio and online music services intensifies, Clear Channel Radio is launching a weekly Web-based video program featuring live in-studio performances. Similar to MTV's Unplugged, Clear Channel will stream the program, called ...

Word of mouth the new black

Thursday, March 24th, 2005Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more than ...

Disintermediate, Disintermediate

Tuesday, February 22nd, 2005 We all remember Dr Who right? And his never-ending batttle with those darstardly Daleks - hell bent on ruling the world. The Daleks would whizz around screaming at high pitch, "exterminate exterminate" - but for todays businesses the word ...

TV advertising the silent movies of the 21st Century?

Thursday, January 27th, 2005Simon Walden provides some interesting statistics on TV advertising, in his post If there's no ads they'll make you pay another way Quoting an article from the LA Timesstudies have shown that at least 70% of today's ...

Follow SMLXL