Power Play on the Global Stage

Saturday, April 5th, 2008 Posted in Convergence, Culture, Darwin, Economics, Government & Politics, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Statistics, Strategy, Trends, Uncategorized, Web/Tech | No Comments »

The way that consumer power is shifting across the globe is going to significantly affect the way that brands maintain ‘relationships’ with their customers. The impact of new economic global powerhouses, coupled with the empowerment of ‘digitally fluent’ consumers means ...

How consumer conversation will change business using Social Marketing Intelligence

Tuesday, April 1st, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Networks, Social Networks, Society, Statistics, Strategy, Trends, Web/Tech | No Comments »

Prive Waterhouse Coopers have published a report How consumer conversation will change business One consumer voice can morph into a community in minutes. Are you listening? They say - The speed and scale of consumer conversations can redirect entire markets - ...

Social engagement in virtual worlds

Saturday, July 29th, 2006 Posted in Convergence, Culture, Economics, Engagement Marketing, Film, Gaming, Generation C, Marketing, Music, Participation, Philosophy, Statistics, Trends, Virtual Worlds, Web/Tech | Comments Off

Fascinatiing blog by Nedra Weinreich Spare change Nedra says Okay, I'll admit it. I spent much of the night exploring Second Life, a virtual world that combines 3-D graphics, social interaction, events, commerce and entertainment. After reading a post ...

ITV = A licence to print money. Not anymore

Saturday, July 29th, 2006 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Marketing, Messaging, News, Statistics, Strategy, Web/Tech | Comments Off

A leader article from the Guardian on the parlous state of ITV. ITV may well become another example of what happens where utimately hubris leads organisations. Compare ITV with the BBC or indeed the Guardian, who have maintained high ...

Troubling times for retailers

Tuesday, May 31st, 2005 Posted in Darwin, Distribution, Economics, Engagement Marketing, Retail, Statistics, Strategy, Trends, Web/Tech | Comments Off

Are we in a cycle? Are we facing something more fundamentally structural? As retailers continue to struggle. The FT on Thursday 26 May reported that WH Smith, MFI, Dixons and Kingfisher had all suffered on the high street and their share ...

Clear channel to webcast music programs

Tuesday, March 29th, 2005 Posted in Convergence, Darwin, Distribution, Economics, Generation C, Marketing, Media, Social Networks, Statistics, Strategy, Trends, Web/Tech | Comments Off

From AdAge As competition from iPods, cable music networks, satellite radio and online music services intensifies, Clear Channel Radio is launching a weekly Web-based video program featuring live in-studio performances. Similar to MTV's Unplugged, Clear Channel will stream the program, called ...

Word of mouth the new black

Thursday, March 24th, 2005 Posted in 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs | Comments Off

Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens Connect According to comScore Media Metrix, more than ...

Disintermediate, Disintermediate

Tuesday, February 22nd, 2005 Posted in Convergence, Darwin, Distribution, Economics, Retail, Statistics, Strategy, Trends, Web/Tech | Comments Off

We all remember Dr Who right? And his never-ending batttle with those darstardly Daleks - hell bent on ruling the world. The Daleks would whizz around screaming at high pitch, "exterminate exterminate" - but for todays businesses the word ...

TV advertising the silent movies of the 21st Century?

Thursday, January 27th, 2005 Posted in Advertising, Broadcast, Convergence, Darwin, Economics, Engagement Marketing, Engagement Research, Media, Philosophy, Statistics, Strategy, Trends, Web/Tech | Comments Off

Simon Walden provides some interesting statistics on TV advertising, in his post If there's no ads they'll make you pay another way Quoting an article from the LA Times studies have shown that at least 70% of today's ...

PVR’s: The End of A Beautiful Relationship?

Friday, January 14th, 2005 Posted in Advertising, Broadcast, Convergence, Distribution, Economics, Marketing, Media, Statistics, Strategy, Trends, iPTV | Comments Off

A very good friend of mine Mike Smallwood - who sits on the SMLXL consulting board has done some thinking on the impact of PVR's in the UK. Much has already been written about the PVR, and much will continue ...