Statistics | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for the ‘Statistics’ Category

Communities Dominate Brands – prescient

Saturday, August 1st, 2009 Tim Harrap in a twitter post mentioned a conversation @ Marketing in Australia that identifies Communities Dominate Brands as being – prescient. We have become linked to what is now commonly called Social Media - thought I still prefer the ...

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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Broadcast, CDB, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Film, Gaming, Generation C, Government & Politics, Identity, Law, Link Economy, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Second Life, Social Marketing Intelligence, Social Networks, Society, Sociology, Statistics, Strategy, Television, Travel, Trends, US Airways, Virtual Worlds, Web/Tech, Weblogs, iPTV, iPhone

Are the sluice gates open for newspaper ad revenues?

Tuesday, December 2nd, 2008 Newspaper ad revenue fell almost $2 billion in the third quarter for a record 18.1% decline, according to new statistics from the Newspaper Association of America. What's worse, newspapers' online ad revenue fell for the second quarter in a row. ...

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Posted in: Advertising, Culture, Darwin, Distribution, Economics, Ethics, Link Economy, Marketing, Media, News, Newspapers, Search Econmics, Society, Statistics, Strategy, Trends

Social Advertising Intelligence

Tuesday, June 24th, 2008 The Social Marketing Intelligence company ? Xtract has just released a paper on Social Advertising Intelligence There are many people, companies, striving to make sense of the networked world from a commercial perspective - this started ...

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Posted in: Advertising, Economics, Media, Networks, Social Networks, Statistics, Strategy, Trends, Web/Tech

Connectivity unleashes productivity

Thursday, May 29th, 2008 Kevin Kelly gives us a blow by blow account of a speech made at the Long Now Foundation about decentralising control, the Gameen Bank and how that has helped local and poor populations presented by Iqbar ...

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Posted in: 7th Mass Media, Culture, Darwin, Economics, Mobile, Networks, Social Networks, Society, Statistics, Trends

The economics of abundance and human behaviour

Thursday, May 22nd, 2008 What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention. The only factor becoming scarce in a world of abundance is human attention. Said the economist Herbert ...

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Posted in: Culture, Economics, Retail, Society, Statistics, Trends

Punctuated Equilibrium for the Johnston Press

Friday, May 16th, 2008 Its sad when you see entire industries under threat - its sad when those industries also have only themselves to blame. Sometimes however they just cant see it coming - Blindsided As Stephen Jay Gould wrote Structural or mental ...

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390 views
Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Media, Newspapers, Participation, Statistics, Strategy, Television, Trends, Web/Tech

The advertising arms race in social networks

Saturday, May 10th, 2008 The Stampede For Social Network Dollars Intensifies writes Diane Mermigas The race to monetize and leverage the power of social networks is turning into a stampede, as evidenced by Microsoft?s recently renewed efforts to acquire Facebook in the wake ...

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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Statistics, Trends, Web/Tech

Gin, Television, and Social Surplus in the World of Participatory Culture

Monday, May 5th, 2008 Clay Shirky writes a very philosophical piece about culture/media and participation I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. ...

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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Government & Politics, Media, Networks, Participation, Quotes, Social Networks, Society, Statistics, Trends, Web/Tech

Gutenberg and Flow

Saturday, April 26th, 2008 So I posted about Flow and then Gutenberg Of course Gutenberg was the first to unleash the flow of knowledge, ideas and communication. Today the projection looks like this The unleashing of such data flows are the equivalent to ...

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Posted in: Distribution, Economics, Networks, Society, Statistics, Trends, Web/Tech

Nomadic Generation C in the space of information flows

Friday, April 11th, 2008 In our book - we write The changing of customers habits and behaviours wrought by technology means the old ways just do not work anymore. The crisis of many businesses is the crisis of meaning. Leadership for brands and businesses ...

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