Archive for the ‘Sociology’ Category

More reviews of Communities Dominate Brands

Tuesday, January 24th, 2006In a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

Who can you trust?

Thursday, January 5th, 2006I was reading an interesting article about wikipedia and trust in the Financial Times December 23 2005.The article refers to a defamatory allegation about John Seigenthaler Who can we trust? That is the question at the heart of the ...

Communities Dominate Brands

Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...

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