The Experts vs. the Amateurs
Wednesday, March 26th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »An interesting debate this one. A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs, video and audio for public consumption -- and professional journalists, movie makers ...
Social Marketing Intelligence and society
Wednesday, March 26th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...
Ketchum report: Media Myths and realities and Gary Hamel
Monday, March 3rd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Participation, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »1). the way professionals communicate is out of sync with the way consumers use media; 2). communicators need to include focusing on connecting with individuals in addition to mass media channels; 3). consumers in emerging markets are setting the ...
Tough Love from Jeff Jarvis
Sunday, March 2nd, 2008 Posted in Advertising, Convergence, Distribution, Economics, Generation C, Media, Newspapers, Society, Strategy, Trends | No Comments »The other day, when I noted that the hedge fund breathing down the necks of the NY Times Company board and management had acquired as much stock as the Sulzberger family, I said that strategic change in the ...
Learnings from YouTube
Sunday, March 2nd, 2008 Posted in Culture, Education, Generation C, Media, Participation, Society, Trends, Web/Tech | No Comments »Earlier this month, I served as a respondent on a panel at USC's 24/7 DIY Video Event on a panel during which Juhasz shared her experiences. I felt that both her pedagogical approach and her critical perspective on ...
Nobody owns it, Everybody can use it and Anybody can improve it
Saturday, March 1st, 2008 Posted in Advertising, Engagement Marketing, Generation C, Philosophy, Quotes, Social Networks, Society | No Comments »Said Doc Searls, he continues I make zero money with blogging. (No advertising. Love that.) But I make more than zero because of blogging. Not enough to make me rich, but enough to make me valuable. And far more ...
How do you re-build the social fabric of towns and cities??
Friday, February 29th, 2008 Posted in Culture, Engagement Marketing, Ethics, Participation, Social Networks, Society | No Comments »Asks Strategy and business Business leaders are increasingly aware that the health of their enterprise is intimately connected with the health of the communities where they operate. As employers, they sometimes find themselves drawn in to help ...
Libraries of the future
Friday, February 29th, 2008 Posted in Convergence, Culture, Distribution, Engagement Marketing, Social Networks, Society, Web/Tech | No Comments »Interesting ramble into the user centered library Here The discussion centers around how to make libraries more relevant, to attract and engage their users, to be user centric not process centric
Accountability and the modern state
Thursday, February 28th, 2008 Posted in Culture, Ethics, Generation C, Government & Politics, Philosophy, Quotes, Society | 2 Comments »On Monday this week I sat down with Euan Semple to discuss a project that I have in mind. It centered around the concept of Engagement as a bigger idea beyond marketing communications. How could we evolve to be more ...
The Engaged Learning Community
Wednesday, February 27th, 2008 Posted in Convergence, Culture, Education, Engagement Marketing, Generation C, Participation, Social Networks, Society, Web/Tech | No Comments »The Horizon Report examines emerging technologies that could/will play a major role in transforming education. Educational uses of the two topics on the far-term horizon, collective intelligence and social operating systems, are understandably rarer; however, there are ...
